The CREATION Pinpoint service is provided by CREATION directly to end user clients, mostly in the pharmaceutical, healthcare and nutrition industries. On client instructions, we often work alongside their agencies and consultancies, providing access to reports, online dashboards and email alerts to support brand or communications tactics; or taking part in multi-agency initiatives, where we present HCP research and collaborate with client and agency teams to develop practical strategies.
Agencies frequently recommend CREATION Pinpoint’s unique insights from healthcare professionals in public social media as part of a solution, and to support this we provide a set of agency collateral which may be incorporated into pitches and presentations. Due to demand from agencies and potential conflicts, we are unable to take part in co-pitch arrangements and we do not have preferred agencies (we love all agencies equally). Of course, the transparent nature of our relationship means we don’t pay commission or finder’s fees to agencies either.
CREATION Pinpoint is the world’s only comprehensive service used by agencies, consultancies and their clients in healthcare companies to listen and learn from conversations among healthcare professionals in public social media.
Implementing CREATION Pinpoint for agencies is straightforward since we work directly with end user clients to set up research projects aligned with their goals. With the client’s agreement, we collaborate with agencies to define HCP research studies based on the vision of the client and their agency. And since Creation Pinpoint is already being used by most of the world’s largest pharmaceutical companies, there’s a good chance your client already has a relationship with CREATION, which makes it easy to get started.
“The insights generated through the use of CREATION Pinpoint are of value not only to our cross-functional internal team, but also to our selected agencies. The discussions and learnings the research provided helped to inform our agencies in their strategic and tactical delivery. This is a relatively new area for us, however it was clear to see from the outset that the outputs of our HCP social media listening exercise validated what we thought we knew about our customers, gave us new ideas and areas to explore as well as providing our agencies with valuable insights to inform their suggested tactics.”
Matt Tickner, Digital Marketing Manager, Global Innovative Pharma Business Unit, Pfizer UK.
Request Creation Pinpoint Collateral for Agencies & Consultancies.