Why it is easy to work with CREATION – Part 1

CREATION Client Advocate, Anni Neumann, shares about her first 6 months in CREATION: Why do we hear that the pharmaceutical industry is slow in moving forward when it comes to innovative technology? Why does it seem to take pharmaceutical companies longer than other industries to act upon technology developments, insights and recommendations? Is the digital age we live in yet to arrive for the pharmaceutical industry? Is social media something to be scared of? When I first heard about CREATION and what they do, I didn’t understand everything and worse I had difficulty believing that HCPs were active on...

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