Author: Jamie Doggett

How do doctors’ conversations differ from private to public networks?

CREATION has been isolating the conversations of healthcare professionals (HCPs) on public social media since 2012. Listening to these unprompted conversations can give us insights into HCPs’ needs and views on the latest products, patient care or current medical news to name a few. Five years on, CREATION can now also listen to anonymised HCP conversations in SERMO, a private HCP network. As we prepared to launch this new opportunity, we conducted a study to compare and contrast doctors’ conversations on a public and a private network. Namely Twitter*, which has 313m monthly users, and SERMO*, the world’s largest...

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Biosimilars dominate HCP conversations about psoriasis

Psoriasis, a disease without a cure that negatively impacts patients’ quality of life is reported to have up to 11.4% prevalence in certain countries. There are three types of treatment: topical treatment, applied directly to the skin; phototherapy, exposure to certain UV light; and systemic, medications that work throughout the entire body, taken either orally or intravenously. Throughout 2017 the team at CREATION has been tracking the conversations of healthcare professionals (HCPs) worldwide relating to psoriasis. Within this conversation, it is clear to see HCPs are very interested in medications in this space. There have been over 1,200 posts...

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South Korea’s top online healthcare professionals in cancer care

For many years, Korea has been an innovator in the technology industry and is well known for having the fastest average internet speeds in the world. In this digital culture of speed, we can see the growth of online interaction between individuals in public social media. From Jan 2016 to Feb 2017 we used CREATION Pinpoint to track the online conversations of over 3,000 South Korean healthcare professionals (HCPs) for oncology related terms. The first thing noted in exploring the conversation was that Korean language made up around two thirds of the mentions, and the remaining third was English....

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Medical Messaging Lessons & Medtronic: Setting expectations for HCPs and patients

Type 1 Diabetes is a disease in which the body does not produce insulin and therefore must be manually injected by the patient. In the UK, it is estimated that there are more than 4 million people with diabetes, according to diabetes community Diabetes.co.uk. Type 1 Diabetes accounts for only 5-10%¹ of all cases. While listening to healthcare professionals’ (HCPs’) online conversations in this therapy area it becomes apparent how life-changing the disease is. Advances are being made on the medical side of treatment and there are also new technologies being created to assist in the lifestyle of a...

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[VIDEO] Richard Brady on why doctors use Social Media

Richard Brady – an NHS Colorectal Surgeon and Specialty Registrar working in the north of England began in April 2016, to collaborate with his peers online using the social media hashtag #colorectalsurgery. The community has seen enormous growth with over 55 million impressions from over 2000 individual healthcare professional users. Richard here describes the reasons why he as a doctor is passionate about using social media. In the full interview we sat down in his operating theatre to ask him about #colorectalsurgery and get his views on the proliferation of healthcare professionals using social media...

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