Author: Katie Barden

Our top 8 articles on identifying HCP digital opinion leaders

One aspect of our work that really peaks the interest of our clients is being able to identify which healthcare professionals are digital key opinion leaders (DOLs). I predict that, in the next few years, identifying and engaging with your DOLs will become as commonplace for pharmaceutical/healthcare companies as having a KOL strategy. We have published a lot of insights around this topic over the last year. Here are a collection of the top 8 articles… Video: 7 metrics to find your HCP Digital Opinion Leaders How many of your key opinion leaders are also Digital Opinion Leaders? Are...

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Healthcare professionals discuss type 2 diabetes on social media

According to Diabetes UK 4.5 million people in the UK have diabetes with 90% being type 2 diabetes. A further 1.1 million people are estimated to have diabetes but are not yet diagnosed.  Diabetes is a big problem in the UK, and a large healthcare and treatment industry has built up around it. Products from companies like Abbott, Acensia, AstraZeneca, Boehringer-Ingelheim, Bristol Myers Squibb, Lilly, GlaxoSmithKline, LifeScan, Merck, Novo Nordisk, Pfizer, Roche, Sanofi and Takeda help many people living with diabetes in the UK to have a better quality of life. At CREATION we wanted to help these organisations...

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An endocrinologist, nurse and paediatrician: the top 3 Spanish HCPs in type 1 diabetes

CREATION specialises in studying healthcare professionals (HCPs) on social media throughout the world. With 22% of our data (over 110,000 HCP social media profiles) in Europe, and Spanish HCPs being one of the biggest contributors to social media conversations globally, we thought it could be interesting to analyse some of the top HCP contributors in Spain for one therapy area – diabetes. Once our unique technology CREATION Pinpoint has identified the HCPs in Spain who are part of the discussion around diabetes, we use our 7 mathematically defined metrics to rank which ones are ‘digital opinion leaders’. We answer...

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An HCP Digital Opinion Leader in Diabetes

Have you ever wanted to know which healthcare professionals are leading online peer-to-peer discussions around diabetes? Identifying which healthcare professionals (HCPs) are influential in online discussions is a complex process. Firstly, you need to isolate the voice of the HCPs from all other conversation taking place online in your chosen therapy area (in this case, diabetes) and geographic location. Then you need to identify which HCPs are respected and trusted by their peers and making valuable contributions to the online discussion. At CREATION we have developed 7 Metrics to identify digital opinion leaders (DOLs). In a CREATION public study of UK...

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4 reasons to use social media listening in your HCP market research

In the digital age, traditional market research is still an important tool in gaining insights into your healthcare professional (HCP) customer base. There is a lot you can get from focus groups, interviews and surveys. Having in-depth conversations with HCPs and getting them to answer your burning questions will always be important. However, it is important to remember that nowadays we are also able to learn from the conversations HCPs are having online and these conversations provide insights which can really enhance your market research. Here are 4 reasons why you should be using HCP social media market research:...

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