Author: Katie Barden

10 ways pharma can engage HCP Digital Opinion Leaders

I have recently written a number of articles around the topic of identifying your healthcare professional digital opinion leaders (HCP DOLs). However, I thought it was time to address another key question related to this topic which I am often asked when speaking to pharmaceutical clients: once we have identified our HCP digital opinion leaders, what do we do next? Although the concept of an HCP DOL is becoming more commonplace we are still speaking to clients who are looking for the best way to engage with these HCPs once they have identified them – or even whether to...

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Learn how HCP social media market research can help you

Social media market research has become an important asset in helping pharmaceutical companies to understand their HCP customers. There are many advantages to incorporating this type of research into your research portfolio. For those considering whether it is right for you here are a collection of our 6 top educational articles to help you decide. Discover 4 Reasons to use social media listening in your HCP market research Discover the top 12 HCP market research questions we answer Discover how to support nurses and other HCP roles by using social media market research Discover the importance of up-to-date insights...

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PERSPECTIVA DEL MERCADO LOCAL PARA LOGRAR UN MESAJE FARMACÉUTICO EFICAZ

Nuestros clientes a menudo nos preguntan cuáles son las similitudes o diferencias que vemos entre los distintos mercados europeos cuando estudiamos las conversaciones que se llevan a cabo en línea por parte de los profesionales de salud (PS). A veces, esta consulta está motivada por el deseo de crear nuevas eficiencias en el manejo de canales o la producción de contenido a través de una región, pero más a menudo, este pedido refleja un deseo genuino de responder a las necesidades de los PS locales como consumidores – para poder hacerlo de manera más dirigida, no menos. Aunque es...

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4 differences between traditional and social media pharmaceutical market research

The way we do things in market research is changing. Traditional market research still has a very important part to play but alternative market research methods are offering a new level of insight to healthcare professional (HCP) customers. Here are some of the ways new social media HCP market research, as offered by CREATION, compares to traditional market research. 1. Social media market research provides both qualitative and quantitative analysis of the conversations healthcare professionals (HCPs) are having online. In a study of UK HCPs’ conversation around prediabetes out of 229 HCPs contributing to the discussion, 150 were doctors. Breaking...

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Una endocrinóloga, una enfermera y un pediatra: los TOP 3 profesionales de salud en Diabetes tipo 1

CREATION se especializa en estudiar los profesionales de salud en todas partes del mundo a través de las redes sociales. Teniendo en cuenta que el 22% de nuestra base de datos (compuesta por más de 110,000 perfiles) proviene de Europa, y que de estos perfiles, los profesionales de salud de España representan unos de los contribuyentes más activos en las conversaciones a nivel global, pensamos que sería interesante analizar los TOP contribuyentes de España enfocándonos en una de las grandes áreas de interés en cuanto a la investigación de nuevas terapias – la diabetes. Una vez que nuestra tecnología...

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