Author: Luke Wilson

Interview with Adam Doggett: “Why is social media so important to the pharmaceutical industry?”

Adam Doggett, one of our Senior Research Analysts at CREATION, is speaking at the SMi event ‘Social Media in the Pharmaceutical Industry‘. He plays a leading role in developing healthcare intelligence and actionable insights by studying trends in the online conversations of Healthcare Professionals (HCPs) and is actively involved in driving CREATION’s innovative systems forward in order to maximise the value of listening to HCPs online. While studying for his Neuroscience degree, Adam’s interest in healthcare grew through placements at King’s College Hospital where he gained experience in programming brain mapping software; and at St. Mary’s Hospital interacting with...

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The unmet needs and interests of UK HCPs in Type 1 Diabetes

 The Unmet Needs and Interests of UK HCPs in Type 1 Diabetes from CREATION This mini-deck is from our Diabetes HCP Talking Points report and discusses the unmet needs and interests of UK healthcare professionals (HCPs) in Type 1 diabetes. The study, developed in collaboration with healthcare professionals in the UK, answers questions about HCP digital behaviours and the needs they express in their online conversations. We have previously taken an in depth look at what an HCP digital opinion leader in Diabetes looks like. Other things to discover from the full study are: Who the 25 most influential HCPs when discussing...

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UK HCPs thoughts on the latest technologies & innovations in Type 1 Diabetes

 UK HCPs on the Latest Technologies and Innovations in Type 1 Diabetes from CREATION This mini-deck is from our Diabetes HCP Talking Points report. It analyses the discussion of the latest Technologies and Innovations in Type 1 Diabetes by UK Healthcare professionals (HCPs) on social media. The study, developed in collaboration with healthcare professionals in the UK, answers questions about HCP digital behaviours and the needs they express in their online conversations. We have previously taken an in depth look at what an HCP digital opinion leader in Diabetes looks like. Other things to discover from the full study are: Who the...

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CHALLENGING STIGMAS: HCPS TACKLE ASSUMPTIONS IN TYPE 1 DIABETES

According to a UK diabetes organisation, “people with type 1 diabetes are now living significantly longer”, thanks to improvements in diabetes care in recent decades. It is clear that tackling the disease is a real priority, with Diabetes UK estimating £10 billion annually is spent treating diabetes and its complications in the UK. But what concerns are healthcare professionals (HCPs) raising in their online discussion? With patient welfare in mind, in a UK-wide study of Type 1 diabetes, CREATION asked the question “what are the unmet needs of HCPs in the Type 1 diabetes space?”. Studying a total of...

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Analysis of the top 3 UK Digital Opinion Leaders in Type 1 Diabetes

 Analysis of the Top 3 UK Digital Opinion Leaders in Diabetes from CREATION   This mini-deck is from our Diabetes HCP Talking Points report and discusses the Top 3 UK healthcare professionals (HCPs) influencing the online discussion around diabetes. The study, developed in collaboration with healthcare professionals in the UK, answers questions about HCP digital behaviours and the needs they express in their online conversations. We have previously taken an in depth look at what an HCP digital opinion leader in Diabetes looks like. Other things to discover from the full study are: Who the 25 most influential HCPs when discussing...

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