Meet the Author

Luke Wilson

Luke brings a design thinking perspective to our Marketing & Communications, working to keep CREATION’s brand presence and message front of mind to all key stakeholders.

When he isn’t learning about fatherhood, Luke enjoys watching and playing football, being an over enthusiastic fan of Liverpool FC.

Articles by Luke Wilson

08.07.2022 | Press Release

CREATION.co team growing to better serve their clients

We are excited to announce the newly formed Client Excellence team...

By Luke Wilson

05.07.2022 | Article

Customer centricity and segmentation is essential for pharma customer engagement

The 2022 Customer Engagement Europe event had a genuine buzz...

By Luke Wilson

25.03.2022 | Article

CREATION.co insights released in JMIR publication

CREATION.co pancreatic cancer insights released in JMIR Cancer publication

By Luke Wilson

20.01.2022 | Article

The top pharma events in 2022

2022 will see more than 70% of top pharma events taking place in person...

By Luke Wilson and Chawanzi Chintu

Doctor using tablet

16.04.2021 | Article

Build long lasting HCP relationships to improve engagement

It is easy to have an objective of ‘building trust and earning loyalty’ but to get there it.

By Luke Wilson

05.01.2021 | Article

The top pharma events in 2021

The Top Pharma Events in 2021

By Luke Wilson

22.12.2020 | Article

2020: An Iconic year for CREATION.co

2020: An iconic year for CREATION.co. We wish you a very Merry Christmas!

By Luke Wilson

24.11.2020 | Article

Two New Senior Roles at HCP Insight Specialist Agency

CREATION.co is delighted to announce the appointment of two new senior roles

By Luke Wilson

20.07.2020 | Article

Personalisation key for HCP engagement

Personalisation is an important tool for HCP engagement

By Luke Wilson

Understand your customers and collaborate for COVID-19 success.

26.05.2020 | Article

Understand your customers and collaborate for COVID-19 success.

Understand your customers and collaborate for COVID-19 success

By Luke Wilson

HCP social media research to support you during COVID-19

19.05.2020 | Article

HCP social media research to support you during COVID-19

The COVID-19 pandemic has radically shifted how we are working and communicating with each o

By Luke Wilson

Webinar: Coronavirus digital communication strategies for pharma

24.03.2020 | Article

Webinar: Coronavirus digital communication strategies for pharma

Webinar: Coronavirus digital communication strategies for pharma

By Luke Wilson

Webinar: Coronavirus digital communication strategies for NGOs, Government and Health Policy

24.03.2020 | Article

Webinar: Coronavirus digital communication strategies for NGOs, Government and Health Policy

Webinar: Coronavirus digital communication strategies for NGOs, Government and Health Policy

By Luke Wilson

Transforming your pharma brand strategy: Digital Opinion Leaders

22.01.2020 | Article

Transforming your pharma brand strategy: Digital Opinion Leaders

Transforming your pharma brand strategy: Digital Opinion Leaders

By Luke Wilson

30 questions pharma is answering with HCP social media research

13.01.2020 | Article

30 questions pharma is answering with HCP social media research

30 questions pharma is answering with HCP social media research

By Luke Wilson

The Top pharma events in 2020

13.01.2020 | Article

The Top pharma events in 2020

Attending events is a great way to keep in touch with the latest trends and innovations in a

By Luke Wilson

Transforming your pharma brand strategy: Building partnerships

27.12.2019 | Article

Transforming your pharma brand strategy: Building partnerships

Transforming your pharma brand strategy: Building partnerships

By Luke Wilson

HCPs look out for others on Christmas Day

04.12.2019 | Article

HCPs look out for others on Christmas Day

The most active Christmassy HCP: was Louise Kemp, a registered paediatric nurse, health visi

By Luke Wilson

Transforming your pharma brand strategy: Congress tactics

28.11.2019 | Article

Transforming your pharma brand strategy: Congress tactics

Transforming your pharma brand strategy: Congress tactics

By Luke Wilson

Transforming your pharma brand strategy: Content planning

19.11.2019 | Article

Transforming your pharma brand strategy: Content planning

When thinking about content planning it is essential to speak the right message

By Luke Wilson

Why HCPs use social media in their professional lives

08.11.2019 | Article

Why HCPs use social media in their professional lives

As the behaviours of healthcare professionals (HCPs) are changing in the digital age

By Luke Wilson

“Amazing example of the power of #medtwitter” @drjasonstarr

30.08.2019 | Article

“Amazing example of the power of #medtwitter” @drjasonstarr

We recently saw one such conversation among HCPs that drew on this global network

By Luke Wilson

More healthcare professionals are on Twitter than ever before

22.05.2019 | Article

More healthcare professionals are on Twitter than ever before

More healthcare professionals are on Twitter than ever before

By Luke Wilson

Solved: Eight common concerns about Pharmacovigilance in Social Media Research.

08.04.2019 | Article

Solved: Eight common concerns about Pharmacovigilance in Social Media Research.

Solved: Eight common concerns about Pharmacovigilance in Social Media Research.

By Luke Wilson

How CREATION has prepared for the big data opportunities of 2019 and beyond

11.03.2019 | Article

How CREATION has prepared for the big data opportunities of 2019 and…

The challenge is not only the myriad of online data sources available to biopharma

By Luke Wilson

Interview with Adam Doggett: "Why is social media so important to the pharmaceutical industry?"

09.01.2018 | Article

Interview with Adam Doggett: “Why is social media so important to the…

Interview with Adam Doggett: "Why is social media so important to the Pharma Industry

By Luke Wilson

15.05.2017 | Article

The unmet needs and interests of UK HCPs in Type 1 Diabetes

This mini-deck is from our Diabetes HCP Talking Points report and discusses the unmet...

By Luke Wilson

16.04.2017 | Article

UK HCPs thoughts on the latest technologies & innovations in Type 1…

This mini-deck is from our Diabetes HCP Talking Points report. It analyses the discussion...

By Luke Wilson

CHALLENGING STIGMAS: HCPS TACKLE ASSUMPTIONS IN TYPE 1 DIABETES

30.03.2017 | Article

CHALLENGING STIGMAS: HCPS TACKLE ASSUMPTIONS IN TYPE 1 DIABETES

According to a UK diabetes organisation, “people with type 1 diabetes are now living...

By Luke Wilson

Analysis of the top 3 UK Digital Opinion Leaders in Type 1 Diabetes

30.03.2017 | Article

Analysis of the top 3 UK Digital Opinion Leaders in Type 1…

This mini-deck is from our Diabetes HCP Talking Points report and discusses the Top 3 UK...

By Luke Wilson

21.03.2017 | Article

The Top 25 UK Digital Opinion Leaders in Type 1 Diabetes

This mini-deck is from our Diabetes HCP Talking Points report

By Luke Wilson