Author: Will Moore

The modern doctor is a digital nomad

There seems to be a new tool for communication appearing on a weekly basis, be it a closed messaging app or broad social sharing tool, there is always a new medium for us to connect with the world. Data shows that doctors, nurses and other medical professionals have flocked to tools like Twitter to share their opinions and engage with their peers on a multitude of topics, but where do they go from there? Do doctors use Snapchat? Is your pharmacist on Instagram? Tools such as Facebook and Twitter are a decade old and have become part of the...

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Healthcare innovation to get excited about in 2017

Over the past three-months, I have had the privilege of attending and speaking at a number of brilliant healthcare events – celebrating innovation and those making a difference in their specific fields. The first was GIANT Health in London, a gathering of healthcare experts, innovators and industry parties discussing the future of healthcare. There were some really fantastic speakers from doctors innovating with new technologies in their practice, to scientists and entrepreneurs building new solutions to common health-related problems. The second event I was part of was the annual DIA medical information and communications conference in Berlin, a meeting...

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What HCPs Say About Mental Health

According to the UK charity, Mental Health Foundation, ‘if we don’t act urgently, by 2030 depression will be the leading cause of illness globally.’ Mental health needs to be talked about, and thankfully those in healthcare, as well as wider media outlets and affected parties, are starting to give the subject the credence it deserves. A number of initiatives have been set up to increase education, conversation and awareness around schizophrenia, depression, anxiety and other mental health illnesses. One such initiative is World Mental Health Day, a day for global mental health education, awareness and advocacy against social stigma....

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Firewatch Pharma – Seeing The Sparks Before The Fire Starts

Every industry has moments of crisis – either with a product issue or something outside of the company’s control. The pharmaceutical industry is no different, but due to the impactful nature of pharma products, a crisis can often become a magnet for unwanted media attention. Managing a large-scale crisis well, or avoiding one in the first place, is a tricky thing to navigate. A pharmaceutical company’s products have the potential to save or extend life, to alleviate pain, and add huge value to an individual’s quality of life. As such, when something like product availability drops, or price increase...

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The New CREATION

Over the years the look and feel of CREATION has changed and evolved to suit the needs of both our clients and the industry we work in. Today we are proud to reveal the latest iteration of the CREATION brand – with a new logo, website and content platform upon which we look forward to building great content to support the work of those in the healthcare space. Our Heritage Before looking forward, it’s important to look back on our story and detail how we got here. CREATION was born nearly two decades ago in 1998. Since that time...

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