At Pharma Marketing Excellence Japan this month, James Bestilny, a member of Creation Healthcare’s APAC Region team based in Tokyo, presented research into attitudes towards digital marketing and social media amongst Japanese pharmaceutical companies. The research, carried out by Creation Healthcare and Eyeforpharma earlier in 2011 amongst professionals working in pharmaceutical companies in Japan, identifies a cautious but clear trend towards increasing commitment to digital media in Japan.
A detailed analysis of the research is now available to download free of charge, in both Japanese and English languages. The report provides insights into the evolution of the relationship between patients and physicians in Japan; reveals the key challenges and opportunities faced by Japanese pharmaceutical marketers; and provides a glimpse into which channels will be prioritised in future budget plans. Also included is the result of a poll into the most admired pharmaceutical companies for their effective use of social media in Japan, as ranked by their peers.
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