By Daniel Ghinn 
Throughout 2009, our Healthcare Engagement Strategy e-journal has been identifying some of the most effective innovation in engagement strategies amongst healthcare companies and organisations. It’s been an exciting year in the world of healthcare engagement, with some big issues being addressed worldwide. The application of social media in healthcare has taken some significant steps forward and some healthcare organisations are clearly pioneering in this field.
In the January 2010 edition of Healthcare Engagement Strategy, we’ll be naming the world’s most effective campaigns, organisations and individuals in the field of healthcare engagement.
Real engagement in healthcare
We’re looking for engagement strategies that have achieved real outcomes in any area of health. Strategies that are advancing medical research, health education or health literacy, or improving the delivery of healthcare through technology, medicines, or services.
And we’re looking for the people behind these engagement strategies. Those pioneers working in highly regulated environments, brave enough to try new ideas and demonstrate theior effectiveness. Those who are making a real difference, inspiring change in others around them.
We’re talking about real engagement – that means two-way communication or interaction, that produces results. And we’re especially looking for results that mean positive outcomes for patients.
In today’s digital world, much of the best engagement we’re seeing takes place online, but just being online does not make it engaging! We’re looking for the best outcomes of engagement, delivered through any channel.
Nominate strategies, campaigns, people and organisations
You can help us to identify the most effective engagement in healthcare in 2009. Simply tweet @EngagementStrat, include hashtag #hesawards in your tweet, and tell us what or who we should be watching.
We’ll announce the winners in our January 2010 edition of Healthcare Engagement Strategy, the e-journal for leaders and communicators in healthcare. Make sure you don’t miss your free copy – subscribe now at http://engagementstrategy.com.
Find out more about the Healthcare Engagement Strategy Awards.
