We work with 50% of the world’s top pharma companies many of which have implemented standard social media monitoring tools such as Synthesio, Radian 6 etc. They are happy with the service they are getting so why would they use us in addition?
Standard social media monitoring is great at picking up general conversation taking place on social media. For example if you looked at conversation around diabetes online over the last year your standard social media monitoring service would capture millions of tweets, comments, posts and blogs on the subject from a whole range of contributors; patients, doctors, pharma, students, professors etc.
However what if you just want to understand the opinions of healthcare professionals only in order to assist you with your HCP market strategy? Typically only 2-5% of the conversation on a disease area will be made by healthcare professionals. Standard social media monitoring services are unable to filter the data in a way that will quickly separate all HCP conversation from everything else.
Creation Pinpoint is the only service that allows you to look specifically at healthcare professional conversation.
We partnered our database of 120,000 manually verified healthcare professionals with one of the leading social media monitoring services, Brandwatch, so we are now able to filter conversations around a therapy area/brand to get to the healthcare professional point of view.
We can listen to what HCPs are saying about you, your competitors and your therapy area. These are insights that can help you when planning your HCP marketing strategy. General social media tools are essential and most top pharma companies have already implemented one. But if you want insights specifically for your HCP marketing strategy that is where we can help.
Contact me on Katie.email@example.com to request a free presentation on our services.