By Katie Kennedy 
Healthcare professionals are increasingly using social media sites like podcasts, blogs, Facebook, Google+, forums and LinkedIn in their everyday professional lives to ensure they are constantly engaging and learning from their colleagues.
In our short Creation Pinpoint video we explain how HCPs collaborate and connect with each other. The video shows examples of 3 healthcare professionals and how they interact; sharing news, debating research, discussing brands/products and collaborating on clinical cases.
Social media is now crucial to the work of healthcare professionals
How doctors use of social media can benefit you
Doctors’ increased usage of public social media is great news for any organization that wants to learn what doctors are saying about a particular therapy area or brand. Watch the video to understand how you can access data on HCPs conversations about your brand or therapy area.
This new type of customer intelligence is set to be a must-have for all successful healthcare brands.
