On-demand Webinar:Pharmaceutical competitive intelligence from digital HCP conversations

Pharmaceutical competitive intelligence helps you protect or grow your market through insights of your product and comparative products in your market. One method of achieving this is by receiving timely insights on HCP perceptions and behaviours.

The growth in healthcare professional (HCP) use of social media has enabled pharmaceutical companies to access another level of direct customer intelligence; the unprompted conversations of HCPs online. We see this data benefiting brand teams we support at a cross-functional level including those within competitor intelligence.

During the disruption of your market by new entrants direct customer intelligence can help you:

  • See what HCPs value about your product, and what their unmet needs are.
  • Understand how HCPs are reacting to data on comparative or competitive treatments, how they perceive the benefits of new entrants to the market and how they engage with competitor messaging.
  • Discover how you can add value beyond the treatment itself, to strengthen customer loyalty.

If your product is the disruptor to an existing market, you will have similar priorities but with an emphasis on growing market share by addressing currently-unmet customer needs.

This webinar will help you understand how pharmaceutical brands already proficient in this area are gathering competitor intelligence from studying the HCP discussion online and how they use these insights to inform their strategic decisions.

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Frequently asked questions

Yes, we would be happy to hear from you about any suggestions you may have regarding future webinar topics.

In our webinars we share bespoke research, and anonymised case studies of our client work due to our work with global pharmaceutical companies being under strict NDA agreements.

CREATION webinars are currently run on Zoom. If you are unable to use Zoom due to a company policy or firewall please email us at [email protected] and we can arrange a presentation of the webinar on Microsoft Teams or an available platform.

Yes, we regularly run webinars focused on a specific pharmaceutical company and their particular business objectives, often partnering with an employee from that organisation.

If your link is not working, or you have any issue accessing the live or recorded webinar you can email us at [email protected] and we will help you as soon as possible.

Yes, currently our webinar recording links can be shared with fellow pharma colleagues however, we would ask they are not shared with agencies or those unable to register for the webinar.

To get in touch with the webinar speakers you can email us at [email protected] and our team will connect you with the respective speaker. During the webinar the speaker will also likely include their contact or LinkedIn details.

Questions shared on CREATION webinars can be submitted as private messages to the panellists and hosts. The question & answer (Q&A) feature for webinars allows attendees to privately or publicly ask questions during the webinar, for the panellists, and hosts to answer.

Yes, you will automatically be muted on the webinar, and will not be able to unmute yourself, to allow everyone on the call to hear the webinar clearly.