We love to work with the media to surface data on what healthcare professionals say online. If you are a member of the press and would like to talk to us about our products, team or any of our public research, please get in touch on email@example.com.
Below you can find downloadable assets, as well as historical press releases and quotes from other media outlets.
Click the image below to access our asset pack, including high-resolution logos and images of the team.
Previous Press Releases
We are so honored that Creation Pinpoint, our healthcare professional inisghts service, has been included among PharmaVOICE Magazine's "Celebrating Innovation" issue this month. PharmaVOICE highlighted Creation Pinpoint's capabilities for "real-time insights from HCP...read more
LONDON, UK. February 18th, 2015. A study analyzing over 1,000 tweets by US physicians highlights opinions on a move away from America’s current healthcare model and towards a more efficient and outcome-focused health infrastructure. 15% of the conversations taking...read more
LONDON, UK. February 11th, 2015. A recent study of conversations among healthcare professionals in social media carried out by Creation Healthcare has shown that doctors are outraged by new draft guidelines on the treatment of diabetes published by NICE, the UK’s...read more
From PharmaVoice Innovation issue 2015
“…until Creation Pinpoint, it was impossible to isolate the views of healthcare professionals, whose conversations make up less than 5% of health-related conversations in public social media, from the noise of the public voice…
…within the first six months after its launch, 20 pharmaceutical brands had signed on to use Creation Pinpoint, and by the end of 2014, 60% of the world’s largest pharmaceutical companies were using the service”.
From SCRIP Intelligence article “Who’s Afraid Of A Tweet And A Pin?”
“Creation Healthcare filters social media content and zones in on what HCPs are saying about a specific therapeutic area. Ghinn tells Scrip that Creation Healthcare is currently is working with six of the top ten pharma companies and 20 of the top 50.”
“The idea of a Key Opinion Leader (KOL) can be used both online and in social media, but the problem is that companies don’t always know who their Digital Opinion Leader (DOL) is. DOLs are the people talking online about the pharma company but sometimes there is no direct relationship between the company and the DOL. Creation’s technology helps companies to establish who their DOLs are.”
Linked article behind SCRIP account login.