Insights from online Healthcare Professionals

Technology + Knowledge = CREATION Pinpoint

profiles

verified HCPs

HCP websites

HCP market research

Get insights that would not usually be available in your primary market research, by listening to the unprompted conversations of healthcare professionals about any topic on social media. With a CREATION Pinpoint HCP Market Research study, your business questions will inform our analysis of healthcare professionals’ views, giving you quantitative and qualitative evidence to inform
your strategies.

HCP Digital Behaviours

When planning for digital engagement, it helps to know which channels and sites are preferred by healthcare professionals who discuss your therapy areas. A CREATION Pinpoint HCP Digital Behaviours study will illustrate how doctors, nurses, pharmacists in your field are behaving online so that you can engage them at precisely the right place and time.

Digital Opinion Leaders

Discover which healthcare professionals are shaping the views of others on topics that matter to you. A CREATION Pinpoint HCP Digital Opinion Leaders analysis will identify key influencers and provide you with detailed profile information including personal networks of influence, topics of interest and needs, so that you can understand the online impact of any individual healthcare professional upon their peers.

HCP Issue Tracking

Play a proactive role during an emerging campaign or communications crisis by being the first to know how healthcare professionals are reacting. A CREATION Pinpoint HCP Issue Tracking study provides you with options including live HCP conversation dashboards and emailed alerts so that you can help shape the emerging story; and afterwards, a post-crisis evaluation report to help you apply learnings.

How can CREATION Pinpoint help you?

Product Launch

A global pharma company used Creation Pinpoint to study the reaction of HCPs to a new drug as it launched across European markets and to discover unmet information needs of HCPs and patients.

Through a series of monthly studies, our client was able to identify the effect of its own marketing activities, making adjustments to messaging and channels, and to differentiate its product from others in the same class.

Drug Recommendation

A top-10 pharma company’s product was recommended by policymakers for use in children. Using Creation Pinpoint, the client was able to identify specific concerns of different groups of HCPs, including physicians, nurses and pharmacists, and to take action to address these concerns.

Rare Disease

A pharma company with a product used to treat a rare disease wanted to identify the key HCP influencers online in the US and Europe, who had an interest in their specific disease area.
Through a Creation Pinpoint study conducted over three months of activity, our client was able to identify individuals across their market and to identify their preferred topics and channels of engagement. The study also provided insights into how HCPs responded to external news stories and congress events, enabling our client to plan for future targeted communication.

Competitive Intelligence

Plan brand messaging, by learning what HCPs are asking or saying about your products. Develop online advocates, by identifying those doctors who influence their peers online in a particular therapy area. Measure marketing effectiveness, by analysing how HCPs respond to your messaging

80 million+ sources of data

CREATION Pinpoint uses leading social monitoring technology to track over 80 million different sources of data, from social media like Twitter, Linkedin, and Google+, to industry blogs, mainstream news outlets and even consumer titles.

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1 million+ HCP social media profiles

Our technology uses structured search patterns to identify healthcare professionals online, all of which are then validated by a team of analysts, meaning that the profiles listed are 99.9% accurate.

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Actionable insights

We turn the insights we learn from healthcare professionals’ conversations into strategic recommendations that will make all the difference to your brand. So not only can we listen to the right people, but we can also listen to what they say about what’s important to you.

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Technology

Knowledge

Are you ready to transform your HCP market research?

Get in touch with us now, to book a WebEx presentation on how CREATION Pinpoint can change your understanding of HCPs online

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