Our team is made up of expert analysts, healthcare research specialists, technological innovators and more.

Katie Barden

Head of Global Marketing

Katie is Head of Global Marketing at CREATION. She is responsible for all multi-channel marketing strategies, campaigns and implementation.

She has a background working within health organisations and continues to champion the work we do at CREATION amongst our current and future clients.

Adam Doggett

Senior Research Analyst

While studying for his Neuroscience degree, Adam’s interest in healthcare grew through placements at King’s College Hospital where he gained experience in programming brain mapping software; and at St. Mary’s Hospital interacting with neurological disease patients.

Adam joined CREATION after spending a further year in leadership training school in Maidstone. He plays a leading role in developing healthcare intelligence by studying the online conversations of doctors, using CREATION Pinpoint.

Jamie Doggett

Senior Research Analyst

As Senior Research Analyst, Jamie helps to manage the development of intelligence insights using CREATION Pinpoint, and applies his creative skills to telling a visual story with data on healthcare professionals’ online conversations.

Prior to joining CREATION’s team, Jamie spent two years on the faculty of a Creative Arts Academy as Academic Coordinator and Lecturer. During this time he also completed his theology degree, graduating in 2016.

Suzanna Gamwell

Client Advocate

As Client Advocate, Suzanna works with CREATION’s existing clients to better serve their needs and help them extract even more value from our tools and expertise.

She is a client ambassador within our team, pushing us to create the best experience and output for our customers.

Daniel Ghinn


Daniel Ghinn is Founder and CEO of CREATION. Having founded the company in 1998, Daniel has been at the helm throughout the company’s life.

His rich expertise in working with pharmaceutical businesses has enabled CREATION to build business solutions that fit our clients’ needs perfectly. His innovative ideation formed the genesis of CREATION Pinpoint, the product by which we are best known today.

Joanna Ghinn

Financial Director

Joanna co-founded CREATION alongside her husband Daniel in 1998.

As Finance Director she oversees the company’s systems and plays a vital leadership role that has enabled the business to grow and thrive for nearly two decades.

Eugen Hanusch

Chief Technology Visionary

Eugen has been bringing technological innovation for over 25 years, working in both large corporations and small businesses alike. His experience brings with it a wealth of technical knowledge and skill in execution.

As CREATION’s Chief Technology Visionary, Eugen is responsible for pushing our product forward, and for ensuring that we have the best possible technical solution for our clients’ needs.

Lara Meyer

Trainee Research Analyst

Having recently completed her MSc in Global Management from the London School of Economics, and with a background in Biomedical Sciences, Lara has always had a passion for the healthcare industry. Her pharmaceutical experience includes working in a research laboratory as well as in marketing and strategy.

At CREATION, Lara supports work in data analysis, developing insights using CREATION platforms and compiling world-class reports for client projects alongside the Research Strategy team.

Anni Neumann

Client Advocate

Anni’s career in the pharmaceutical industry spans markets across Europe and South America, where she led the transfer of Marketing Authorisations from Europe to Latin America, with responsibility for hundreds of pharmaceutical trademarks in the region.

Today as a member of CREATION’s Client Advocacy team, Anni works with CREATION’s existing clients to better serve their needs and help them extract even more value from our tools and expertise.

Luke Wilson

Design Thinker

After graduating from Brunel University in 2010, studying Industrial Design, Luke specialised in designing solutions with usability and communication of information in mind, working with well-known brands and consumer businesses.

Luke joined CREATION’s team while also working with a leadership training school. In 2016 his role became full-time, as Design Thinker, where he leads our visual communications work.

Global Network

Associate Consultants

Global Network

Data Quality Analysts

As well as the core team you see here, we also have a network of data quality analysts spread across the globe.

This team ensures that the data in CREATION Pinpoint is constantly growing, both in size and accuracy.

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