Informing a cohesive global social media strategy

Following a successful project carried out for the US market, the client wanted to replicate the scope to other key markets, Australia and Brazil. The team wanted to build a cohesive, global and local social media strategy.

The client wanted to strengthen their brand presence, relevancy and appeal by gaining and leveraging insights into the online/digital behaviours of their key healthcare stakeholder audiences.

• CREATION ran an UNDERSTAND workshop to explore the client’s business questions relating to the online healthcare stakeholder insights relating to medical devices in Australia and Brazil
• We analysed the conversation spanning a 12 month period from clinical and non-clinical stakeholders.
• Through and EXPLORE workshop to review the key insights, strategies for their social media channels and an action plan to engage their healthcare stakeholder audiences were developed

• The client was made aware of their low share of voice online, and competitors tactics and social media strategies.
• In Australia, the areas of need, knowledge gaps, training needs and preferences around online educational content and resources were outlined for client’s key stakeholder.
• Although some had a strong presence online, there were opportunities identified to grow and increase stakeholders’ voice online across key platforms in Brazil.
• The unique insights into their audiences social media behaviour and preferences enabled the creation of the client’s first informed social media strategy in Australia and Brazil.