Objective
Following a successful project carried out for the US market, the client wanted to replicate the scope to other key markets, Australia and Brazil. The team wanted to build a cohesive, global and local social media strategy.
The client wanted to strengthen their brand presence, relevancy and appeal by gaining and leveraging insights into the online/digital behaviours of their key healthcare stakeholder audiences.
Approach
Key findings and outcomes from analysing 2.8M posts from 4K stakeholders