The Challenge
Launching of a first-in-class drug in a competitive market
We supported one client with the launch of first-in-class drug into competitive class in major disease area in Europe. Since the drug class was new, and there were other competitors emerging, our client wanted to know what the major concerns of prescribers were and what information they needed to decide to prescribe the product.
The Solution
Real-time HCP tracking insights
As the product launched in several European markets, we tracked HCP information needs and channels preferences and identified:
The Outcome
Thanks to CREATION.co’s analysis, issues were identified and tactical and strategic recommendations were made to the client
Using our insights, the client was able to: