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Understanding the ‘new normal’ for customer engagement in emerging markets.
A pharmaceutical client was looking to understand HCP sentiment, expectations, and adoption regarding new engagement models with pharma in COVID-19 era and new digital health tools for their practice (consultation, diagnostics, EHR, patient follow up); understand the ‘new normal’ for customer engagement in emerging markets.
Using CREATION Pinpoint, unique insights were developed regarding digital customer engagement
Using CREATION Pinpoint, our online HCP insights service, we studied HCP posts in China, Taiwan, Hong Kong, Thailand, Philippines, Mexico, India, and Brazil. We developed unique HCP insights regarding HCP views on Patient Engagement Tools, New Precision and Efficiency tools, and Perception on digital Pharma engagement in hospital medicine, oncology, vaccines, and internal medicine digital space.
Thanks to CREATION.co’s analysis, tactical and strategic recommendations were made to the client
Recommendations were provided to inform: