HCP insights to inform your health strategy

No, at CREATION.co, we have a clear policy of only working directly with clients who are the end users of our services and do not pitch for work through other agencies. We do not licence our software, and we don’t pay for referrals into projects.

At CREATION.co, we have a clear policy of only working directly with clients who are the end users of our services and do not pitch for work through other agencies. We do not licence our software, and we don’t pay for referrals into projects.

As a leading provider of data-led insights, we value the importance of knowing a client’s objectives and we find that direct client contact at the very earliest stages is the only way to ensure a successful and fruitful delivery.

As a team, CREATION.co is always excited to work alongside other agencies and as we are often working on global cross-functional projects, we are used to working alongside multiple agencies – all collaborating and working together for the good of the project. We believe this is best achieved when each agency has their own relationship with the client.

Our clients are often large global pharmaceutical and healthcare organisations that require insights-led health strategy to solve a problem. In fact, we are proud that most of the top 20 global pharmaceutical companies have worked with us in the last 5 years across various projects and therapies and of those, lots of them continue to work with us on a regular basis.

At CREATION.co, good relationships are at the heart of what we do and it’s important for us to understand your business challenge and context so that the insights we develop can inform your development or strategy correctly. Please see here for our 6 step process on working with us: Get Started

Our projects are highly confidential. However, we have a series of anonymised case studies which can be found here:Case Studies

CREATION Pinpoint works on an algorithm that identifies potential HCPs based on who they are following, who is following them, the write-up in their profile, the language they are using plus a host of other metrics. We then have a team of expert data quality analysts who manually review these HCPs and, with some desk research, confirm if they are/aren’t HCPs. If they are HCPs, they go into our CREATION Pinpoint engine, which means that when we look at conversations happening on public social media about a particular topic, say diabetes, we filter it through CREATION Pinpoint so we end up only seeing conversation HCPs are having around this topic.

In terms of private networks we work with platforms like Sermo which verifies all its members to ensure they are doctors.

CREATION.co provides HCP insights in all therapy areas. Having been experts in this field for over 20 years, we have case studies and examples in almost all therapies.

With the ability to track a variety of HCP roles including doctors, nurses, pharmacists, and allied health roles to name a few, we can classify insights specific to HCP role type allowing you to differentiate between differing beliefs and tailor communications accordingly.

CREATION.co provides HCP insights in any Language in the world. We use local market language specialists in all countries to ensure you are capturing the local nuance.

For knowledge engineering and search, all keywords are entered in their native language and English. This process is repeated for each region in which we operate, and keywords are translated by real people. For content translations (blog posts, tweets, etc) all translations are done by human translators, either from within our team or through third-party translation partners.