Digital Opinion Leader Mapping

Discover the healthcare influencers who matter to you

A decade ago CREATION.co introduced a new group of online medical influencers who were impacting the views and behaviours of physicians, policymakers, and patients: Digital Opinion Leaders.

The precise definition of a Digital Opinion Leader (DOL) depends on what you see as important, this will affect which DOLs are relevant to you. We are specialists at asking the right questions so that we can identify those key influencers who are in line with your specific objectives.

Map the online influence of your DOLs

HCP DOLs are driving health policy decisions, defining the views of their online peers, and may be shaping your brand well before your product launches. We are specialists at answering key questions such as: How many peer followers do your DOLs have, and how wide does their reach go? Is their content shared? Are other HCPs digitally engaging with them online? Which channels are they using?