A rare look “under the hood” of HCP research

By Daniel Ghinn

Later this month, I’ll be at Health 2.0 Europe Conference in London, along with hundreds of innovative health startups and health stakeholders from around the world. One of the things I love about Health 2.0 is the diversity of content from and for all sectors of health and healthcare, and the new ideas that develop when so many innovators connect together to present and discuss their work.

This year, I’ll be presenting a rare look “under the hood”, as my US colleagues say, of our new and unique healthcare professional research service, Creation Pinpoint. The service is built around a proprietary technology that indexes HCP social media profiles and sites, and integrates them with one of the world’s leading social media monitoring tools, to develop a distilled view of HCP conversations.

Since its launch earlier this year, Creation Pinpoint has already established itself as the fastest way for healthcare companies to learn what HCPs think and do through their conversations online. We are often asked about the Creation Pinpoint dashboards, which our team of Research Analysts use during their research studies, and which our clients also gain access to; but we rarely show this part of the service in public because its application is so dependent on the context of a particular study.

Usually, Creation Pinpoint is used to study HCP views on a particular therapy area or drug. But when Health 2.0 asked me if we would demo Creation Pinpoint, I thought it would be fun to do something special for the conference. We have put together a dashboard showing how HCPs worldwide have reacted to the recent launches of Apple products, like the the iPhone 5S/5C in September, and announcement of the new iPad just last week.

Here’s a tiny preview of what I’ll be exploring in the Creation Pinpoint demo:


If you’re coming to Health 2.0 Europe, look out for the demo live on stage on Monday (18th November) at 11:40 in the session “The New Role of Pharma…”. See you there!

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Meet the Author

Daniel Ghinn

Daniel has been at the helm throughout the company’s life since 1998. His rich expertise in working with pharmaceutical businesses has enabled CREATION to build business solutions that fit our clients’ needs.

Daniel is married to Jo, has three children, a cat, a dog, 28 fish, and 160,000 bees.