How do you know if your website or e-marketing activities are really achieving a return on investment? Tracking web usage and email opens is a start and shows good intent, but are you able to correlate the data you get from your website with tangible business outcomes? Have you identified measurable goals by which you will determine what to change about your strategy?
An independent web strategy audit helped Angela Witcher, Marketing Manager at leading law firm Brachers to improve the return on investment from the firm’s Internet activities. Angela tells it in her own words:
“One of my first jobs at Brachers was to manage the re-launch of our website and implement our web marketing strategy. Creation Interactive subsequently carried out a Web Strategy Audit to measure our online marketing against our objectives. The team identified areas where we could improve and then communicated these to our web and email agencies. The result for Brachers is a greater return on investment as our Internet activities move forward in line with our business strategy.”
Brachers is a leading private client and corporate commercial law firm with a regional presence in the South East of England servicing high profile national clients.
Find out how a web strategy audit could begin the transformation of your online communications by .