As part of Creation Healthcare’s research partnership with Doctors 2.0 & You, which uses Creation Pinpoint to analyse conversations among Healthcare Professionals (HCPs) in public social media channels about cardiovascular disease, I will be sharing some highlights of our work. Here are my first posts on Healthcare Engagement Strategy covering our discoveries so far.
In my first report I looked at discussions about different categories of cardiovascular drugs and found that statins were discussed by HCPs more than any other category.
My second report focusing on activity among HCPs in the Americas showed just how prevalent Spanish language is among doctors’ social media activity in the region, with many active doctors not only in the United States but in several Central and South American countries including Mexico, Brazil, Argentina, Venezuela, Ecuador and Chile.
Look out for more updates as the research continues. The final research will be shared at Doctors 2.0 & You Conference in Paris, June 6-7 2013. If you’re heading to the conference, come along and meet our team there. If you can’t wait until then, get in touch now.