In the month of July 2024, CREATION.co analysed 201 posts on X by 148 US healthcare professionals (HCPs) discussing chronic obstructive pulmonary disease (COPD). In these posts, HCPs educated each other on diagnosis and treatment, shared the latest research, and discussed emerging treatments.
HCPs educated peers
In July, some HCPs, like internal medicine physician Kashif J. Piracha, posted anonymised COPD patient cases, asked questions concerning diagnosis, then explained the right answer.
A 24-year-old asymptomatic man presents for a pre-employment screening test. A CXR is obtained as part of this process. Based on the CXR, which is the most likely answer?
1. Normal chest X-ray
2. COPD
3. Atelectasis
4. PneumothoraxPlease like, follow, share, repost, and… pic.twitter.com/L5JEGKOfgQ
— Kashif J. Piracha, MD FACP FASN FNKF (@kashifjpiracha) July 12, 2024
Intensivist and pulmonologist Nick Mark shared a poll he originally published in November 2022, in order to test the theoretical knowledge of peers on pulmonary physiology, while another shared the ECG of a patient and asked for thoughts on diagnosis.
What diagnosis might you strongly suspect from the ECG in this patient with chronic progressive shortness of breath?https://t.co/JwvtWIbjOS pic.twitter.com/xqSp0uYAQA
— Stephen W. Smith (@smithECGBlog) July 28, 2024
Here’s another pulmonary physiology question that *everyone* who gives O2 to patients ought to know:
What is the primary mechanism by which supplemental oxygen can increase PaCO2 in someone with severe COPD?
1/
— Nick Mark MD (@nickmmark) November 1, 2022
In 43 posts HCPs shared medical education about emphysema. They shared CT images to help identify emphysema from a scan and distinguish between its three sub-types, which was the top-shared post by HCPs, with 26 reposts.
3.
You will see emphysema in lobectomies and other lung cancer resections from smokers. To identify it, you should get a feel for the size of a normal alveolus. In emphysema, the spaces are much bigger #sblppgy1 pic.twitter.com/ivTBDzu6Dz— Sanjay Mukhopadhyay (@smlungpathguy) July 29, 2024
For all of the new interns:
How to learn and remember the 3 types of emphysema ⬇️
C/o @radiopedia #MedTwitter pic.twitter.com/4qBQ2QDP7c
— Avraham Z. Cooper, MD 🩺 (@AvrahamCooperMD) July 13, 2024
Thought-starter: HCPs are eager to gain current knowledge and are enthusiastic about helping their peers advance in clinical practice. How could you add value to their learning online within the COPD space?
HCPs shared the latest research
The most HCP-shared post about research, with six HCP reposts, was a publication in the European Respiratory Journal on the pulmonary effects of e-cigarettes.
Our review on e-cigarettes is out in the European Respiratory Journal. It provides a complete overview of the impact of e-cigarettes on the lungs and the clinical/public health implications for those new to e-cig research#ThisIsPACCSM #MedTwitter#PULMTwitter @UPMCnews #COPD… pic.twitter.com/JSgdfcJ06w
— Divay Chandra (@divayc) July 1, 2024
Next most shared with four HCP reposts was a review on the laryngeal mechanisms behind chronic refractory cough and inducible laryngeal obstruction, published in The American College of Chest Physicians (CHEST) journal.
Review findings from a review exploring the laryngeal basis of two commonly encountered clinical problems within respiratory medicine, chronic refractory cough and inducible laryngeal obstruction, in the journal CHEST®: https://t.co/1MGagIUHXa#MedTwitter #MedEd pic.twitter.com/IbGwStUZHB
— CHEST (@accpchest) July 19, 2024
HCPs discussed emerging treatments
In July the most discussed treatment type was medication, the most common of which was triple therapy (ICS/LABA/LAMA). In several of these posts, HCPs shared links to a research paper on the suitability of triple inhaled therapy in Group E COPD patients, considered a “great debate” by respiratory therapist Abdullah Alismail.
great paper, debate, on Triple Inhaled Therapy in #COPD patients by @AdrishMD & @Hananianick #COPD @accpchest https://t.co/oXWCBSjeYv
— Abdullah Alismail,PhD,FCCP,FAARC,ATSF (@AAlismail_PhD) July 25, 2024
Earlier this year, HCPs celebrated the positive outcomes of the NOTUS trial and the subsequent priority review of Dupixent (dupilumab). In July, two HCPs applauded Dupixent’s EU approval, while pulmonologist Emily Fridenmaker posted a poll asking whether others were administering the drug.
Are you using dupilumab in appropriate COPD patients based on the recent NEJM trials?
— Emily Fridenmaker (@emily_fri) July 2, 2024
Palliative care remained the second most discussed treatment type both in July and in the five months prior overall. Notable mentions among palliative and end-of-life care posts in July were 3 HCP posts reminding peers that the goal of palliative care is to improve patient quality of life.
In July, the third most discussed therapy type were surgical interventions, with lung volume reduction surgery (LVRS) being a common theme. Among these posts, one HCP shared complications post this surgery type, another shared a post complimenting an educational session on LVRS, and one HCP described the use of endobronchial coil treatment for patients ineligible for LVRS.
Thought-starter: HCPs explore new treatment options based on the evidence and are keen to update their peers as the treatment landscape evolves. How could you support your HCPs to navigate this evolving treatment landscape? Are you continually listening to the online HCP conversation to stay abreast of HCP needs?
HCPs discussed COPD treatment costs
Between January and June, HCPs had expressed concerns about the impact of highly-priced COPD inhalers on US patients. In July, three HCPs continued this theme by sharing a Medscape article on cost-related medication nonadherence in US COPD patients.
Breathtaking Drug Costs Hamper COPD Care – Medscape https://t.co/rtznpFp7Dg
— Dr John Manzella (@DrJohnRManzella) July 18, 2024
Three HCPs reinforced this point by sharing results of the COPD VIBD program which demonstrated improved treatment adherence in patients who were both guided on correct inhaler use and supported with lower out-of-pocket costs for inhalers. Brian Powers, a physician who was also one of the researchers behind the study, was excited to share these results online, highlighting the “55% increase in maintenance inhaler adherence”.
Excited to share results from our COPD VBID program @Humana, evaluated by the team @HMSHCP, and published this week in @JAMAInternalMed
Key finding – a 55% increase in maintenance inhaler adherence https://t.co/zXSkUUDi0r
— Brian Powers (@brianwpowers) July 31, 2024
Most impactful HCPs discussing COPD on X in July 2024
Using CREATION.co’s unique impact score which ranks HCPs based on metrics like engagement by HCP peers, social media metrics and number of COPD posts for that month, we identified the most impactful HCPs in the US discussing COPD in July 2024.
The most impactful HCP in July was pulmonologist Emily Fridenmaker, who educated peers. She posted a thread with links to various resources, including research on redefining COPD diagnosis, a GOLD report on COPD management and prevention, pulmonary function reference equations, and a COPD textbook. She was also the second-most impactful US HCP discussing COPD on X in June.
COPDGene® 2019: Redefining the Diagnosis of Chronic Obstructive Pulmonary Diseasehttps://t.co/BZZ0b6zUk0 pic.twitter.com/16PNPXPiE8
— Emily Fridenmaker (@emily_fri) July 2, 2024
Next most impactful was cardiothoracic radiologist Lauren Kriger Goner who shared research on the pulmonary effects of e-cigarettes and an article on small airways disease in COPD.
Our review on e-cigarettes is out in the European Respiratory Journal. It provides a complete overview of the impact of e-cigarettes on the lungs and the clinical/public health implications for those new to e-cig research#ThisIsPACCSM #MedTwitter#PULMTwitter @UPMCnews #COPD… pic.twitter.com/JSgdfcJ06w
— Divay Chandra (@divayc) July 1, 2024
Third most impactful was Leah B. Gilliam, a family doctor who posed a question about determining the driver behind a patient’s dyspnea between COPD and coronary disease. She also engaged a member of the public to inform them about the use of steroids to treat COPD exacerbated by COVID.
So if you have someone who has smoked for 40+ years and has exertional dyspnea and someone orders a calcium score on them, when that patient is sent to you as a cardiologist, how will you determine whether this patient is symptomatic or not?
— Leah B. Gilliam, MD (@DrGRuralMD) July 3, 2024
Each month, we track online HCP conversations on COPD. If this interests you, you can check out our Respiratory Trackers, or dive into one of our HCP Insight Trackers focused on Product Approvals or Top 50 Pharmaceutical companies.
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