Creation Pinpoint awarded PharmaVOICE “Celebrating Innovation”

By Daniel Ghinn

User research informs education website


We are so honoured that Creation Pinpoint, our healthcare professional insights service, has been included among PharmaVOICE Magazine’s “Celebrating Innovation” issue this month. PharmaVOICE highlighted Creation Pinpoint’s capabilities for “real-time insights from HCP social media conversations” and pointed out that “until Creation Pinpoint, it was impossible to isolate the views of healthcare professionals, whose conversations make up less than 5% of health-related conversations in public social media, from the noise of the public voice…

In featuring Creation Pinpoint, PharmaVOICE also recognised the rapid adoption of our service among pharmaceutical companies, reflecting that “within the first six months after its launch, 20 pharmaceutical brands had signed on to use Creation Pinpoint, and by the end of 2014, 60% of the world’s largest pharmaceutical companies were using the service“.

It’s been two years of incredibly hard work by the team at Creation Healthcare since we launched Creation Pinpoint, and PharmaVOICE’s recognition of our work is a huge honour. We are also immensely thankful to all those who have shown confidence in Creation Pinpoint, commissioning HCP insights studies that have allowed us to bring new insights to the world of pharma, NGOs and healthcare provision.

If you’d like to find out why increasing numbers of healthcare brands are benefiting from our Creation Pinpoint service, we’d love to tell you more so please get in touch.

Read the PharmaVOICE Innovation Edition here (we’re on page 80!)

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Meet the Author

Daniel Ghinn

Daniel has been at the helm throughout the company’s life since 1998. His rich expertise in working with pharmaceutical businesses has enabled CREATION to build business solutions that fit our clients’ needs.

Daniel is married to Jo, has three children, a cat, a dog, 28 fish, and 160,000 bees.