Digital strategy combats counterfeit medicines

By Daniel Ghinn

Engaging the online community can be difficult amidst sensitive regulatory issues faced by pharmaceutical companies.  So when Pfizer wanted to educate Internet users about the dangers of buying prescription medicines from unregulated sources such as illicit websites, they asked seasoned healthcare industry experts Creation Interactive to research Internet user behaviour.

Creation Interactive’s independent expertise helped define a digital strategy that integrated social media, natural and paid search, video, and content syndication with an offline media and PR campaign.

Pfizer Case Study: Combating counterfeit products in the regulated healthcare industryDownload the case study and discover how:

  • Insights into Internet user behaviour informed discussions with medical, legal and regulatory stakeholders to shape the digital engagement strategy;
  • An extensive multi-agency campaign was implemented successfully in a tight timeframe;
  • Analysis of online campaign activity helped to refine strategy execution in real time and improve results.
Yes please, I’d like to learn how to improve my results online through informed interactive strategy. Pfizer digital strategy case study

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Meet the Author

Daniel Ghinn

Daniel has been at the helm throughout the company’s life since 1998. His rich expertise in working with pharmaceutical businesses has enabled CREATION to build business solutions that fit our clients’ needs.

Daniel is married to Jo, has three children, a cat, a dog, 28 fish, and 160,000 bees.