Digital strategy combats counterfeit medicines

Engaging the online community can be difficult amidst sensitive regulatory issues faced by pharmaceutical companies.  So when Pfizer wanted to educate Internet users about the dangers of buying prescription medicines from unregulated sources such as illicit websites, they asked seasoned healthcare industry experts Creation Interactive to research Internet user behaviour.

Creation Interactive’s independent expertise helped define a digital strategy that integrated social media, natural and paid search, video, and content syndication with an offline media and PR campaign.

Download the case study and discover how:

• Insights into Internet user behaviour informed discussions with medical, legal and regulatory stakeholders to shape the digital engagement strategy;
• An extensive multi-agency campaign was implemented successfully in a tight timeframe;
• Analysis of online campaign activity helped to refine strategy execution in real time and improve results.