By Katie Kennedy 
Discover insights from what healthcare professionals say online
Creation Healthcare undertook a 12-month historic study into healthcare professional conversations taking place on public social media related to non-small cell lung cancer. We analysed HCP activity in 5 European countries (France, Germany, Italy, Spain, UK) and the USA. In this e-book you will find some of the results of that study.
How the study was conducted
The market research study was conducted using Creation Pinpoint. This unique technology isolates HCP opinions in public social media from other healthcare discussions on a scale not available anywhere else. Creation Pinpoint was developed by Creation Healthcare, a consultancy with 16 years’ experience of digital marketing and engagement strategies in the healthcare industry. Our analysis enables us to make strategic recommendations on how to best use market research insights from an HCP study.
