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08.02.2022 | Tracker

Top 50 Pharma Tracker: HCPs get political when discussing Regeneron’s COVID-19 treatment

CREATION Team photo of Marketing Assistant Chawanzi Chintu By Francesca Gan and Chawanzi Chintu

Discover what healthcare professionals (HCPs) think about pharmaceutical products and their manufacturers, as it happens, through CREATION.co’s tracking updates. How are HCPs responding to drug launch news? How are HCPs talking about or engaging with the Top 50 pharma companies on social media? Each week, CREATION.co’s tracking updates bring you the latest insights from the conversation of HCPs across the globe discussing these topics and more.

The Top 50 Pharmaceutical Companies mentioned by HCPs on Twitter

January
Rank
December
Rank
Company
Name
Total
Mentions
Account
Mentions
Account
Retweets
11Pfizer16,88895651
22AstraZeneca1,80424611
33Johnson & Johnson1,76346145
45Regeneron703273
54GSK58714631
67Abbott54651714
713Biogen5363312
86Roche38711020
99Novartis3161449
1014Lilly282803
118Merck & Co27615923
1211Gilead Sciences211186
1315Sanofi1807718
1412Bayer1785310
1510Novo Nordisk1741429
1622Takeda1651607
1720Amgen104809
1817AbbVie80486
1924Boehringer Ingelheim775322
2018Otsuka6830
2126Fresenius644820
2216BMS51362
2321Chugai4653
2434Eisai44172
2532UCB39264
2628Merck KGaA38337
2719Teva351510
2835Servier30104
2931Ipsen27142
3029Daiichi Sankyo2261
3139Bausch2210
3223Mylan1900
3330Allergan1810
3425Vertex16150
3527Astellas1471
3637Sun1481
3740Menarini1399
3836CSL995
3933Alexion930
4038Grifols710
4150Aurobindo300
4242Mitsubishi Tanabe Pharma110
5050Jiangsu Hengrui000
5050Ono000
5041Endo000
5050Meiji000
5050Yunnan Baiyao000
5050Sino000
5050Shanghai000
5050Sumitomo Dainippon000

The latest insights from HCPs mentioning the Top 50 Pharmaceutical Companies

The five pharmaceutical companies that were mentioned the most by healthcare professionals (HCPs) on Twitter during January 2022 were Pfizer, AstraZeneca, Johnson & Johnson, Regeneron and GSK.

An image of a graph showing the most mentioned pharmaceutical companies on Twitter

COVID-19 news, especially regarding vaccines, continued to drive conversations about the Top 50 Pharmaceutical companies in January. HCPs largely discussed the efficacy of different vaccines and booster doses. Specifically, HCPs talked positively about the mixing and matching of vaccines when getting their booster shots. This hasn’t always been the case; previous research showed HCP views changed over time with regards to mixing vaccinations. Pfizer received nine times as many mentions as the next company (AstraZeneca).

The most shared links by HCPs were all regarding the efficacy of COVID-19 vaccines:

  1. A presentation by the CDC on COVID-19 vaccine safety updates in children and adolescents.
  2. A Journal article on the effectiveness of the Pfizer vaccine against Multisystem Inflammatory Syndrome in children aged 12-18.
  3. A Journal article comparing Moderna and Pfizer COVID-19 vaccines.

COVID-19 made up 55% of the conversations from HCPs about Top 50 Pharmaceutical companies. This was mostly impacted by the discussions about booster vaccines.

In January 2022, Regeneron ranked a spot higher into the fourth most talked about pharmaceutical company as HCPs continued to discuss their monoclonal antibodies’ ineffectiveness against the Omicron variant. US HCPs got political with 43% of posts that mentioned Regeneron also discussing a US governor’s role pushing the use of the monoclonal antibody treatments.

CREATION.co continues to analyse online HCP conversation on a variety of topics including virtual congress, healthcare changes since the pandemic, product development and therapy area specific insights.

To stay up to date, you can sign up to CREATION.co’s monthly eJournal.

Methodology notes:

  • In January 2022, CREATION Pinpoint® identified 23,774 healthcare professional (HCP) authored tweets from 9,032 individual HCPs mentioning a Top 50 Pharmaceutical company (according to revenue).
  • Data for this research was analysed from the online Twitter conversations of HCPs in all languages mentioning a Top 50 Pharmaceutical company between January 1st and January 31st 2022.
  • Unless otherwise specified, mentions of a company are not limited to its Twitter account(s).
  • In some cases, a tweet may mention more than one company account (e.g. @abbottnews and @abbottglobal) – this only counts as one Company Mention and Account Mention.
  • Johnson & Johnson was included as a whole, encompassing its pharmaceutical subsidiary, Janssen. In January 483 of these posts mentioned Janssen.

View the latest and archived top 50 trackers here

View all articles >

Meet the Authors

Francesca Gan

Fran analyses the unprompted online conversations of healthcare professionals to produce actionable insights for clients. Her background in legal research provides a solid foundation in critical thinking and enables a well rounded approach to her data research.

Fran has a keen interest in netball and is a big follower of the New Zealand domestic netball league. She is also a lover of board games and card games, especially ones that involve shouting!

CREATION Team photo of Marketing Assistant Chawanzi Chintu

Chawanzi Chintu

As a Marketing assistant,Chawanzi has a passion for creativity and forward-thinking. With a background in media and communications these skills goes hand in hand when it comes to thinking of new and innovative ways to facilitate various marketing processes.

In her free time, Chawanzi balances her time taking care of her cat, pebbles and relaxing with a hydrating face mask.

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