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26.09.2014

100,000 healthcare professionals on Twitter- study wins DIA poster competition

This week we have been at the DIA European Medical Information & Communications Conference in London (23-24 Sep 2014) presenting our research poster analysing healthcare professionals on twitter around the world.

The organisers of DIA were so impressed with our poster that they have voted it the best at the event and commended us for our clarity of visual communication.

The poster analyses over 100,000 healthcare professionals (HCPs) using Twitter and shows where they are distributed worldwide as well as the average number of followers and tweets in each region.

There are nearly 300,000 tweets made per day by HCPs to over 135 million followers.

healthcare professionals on Twitter

The study analyses over 100,000 healthcare professionals on Twitter.

The poster has been put together using our social media monitoring tool, Creation Pinpoint.   We handpick and verify every healthcare professional to ensure that we can provide specialised research on what is being said online by healthcare professionals.  Creation Pinpoint has a growing database of healthcare professional social media profiles on Twitter, Facebook, Google+, blogs and forums. This information provides insights that will be useful for your marketing and brand planning.

Creation Pinpoint was also used to investigate the differing social media behaviours of each healthcare professional role.  Nurses, for example, tweet more often than surgeons, however surgeons tend to have a greater number of followers.

Creation Pinpoint can analyse the different behaviours of healthcare professionals on Twitter.

Creation Pinpoint can analyse the different behaviours of healthcare professionals on Twitter.

We also had great feedback and interest in a version of the poster presented at the Stanford University’s Medicine X conference by our Chief Innovations Office, Paul Grant, earlier this month. Daniel Ghinn, our CEO, believes ‘this highlights how important the role of social media is becoming to pharma in understanding their healthcare professional customers.’

You can download the full version of the poster below and if you would like to know more about how Creation Pinpoint can help your pharma brand please contact katie.barden@creationhealthcare.com

Healthcare Professionals on Twitter - full poster by Creation Pinpoint.

Healthcare Professionals on Twitter – full poster by Creation Pinpoint.

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