17.04.2019 | News

We’re studying what healthcare professionals think about pancreatic cancer treatment: here’s why

By Laura McIntyre

We’re studying what healthcare professionals think about pancreatic cancer treatment: here’s why

For the last couple of weeks at CREATION we have been buzzing with excitement as we are starting a new open project in the United States, a healthcare professional insights study in Pancreatic Cancer. We are looking forward to adding value and supporting manufacturers, HCPs and patients in this heavily under-diagnosed deadly disease space, by discovering what healthcare professionals think.

Pancreatic cancer is heavily under-diagnosed disease that tends to progress quickly, with poor overall survival rates for patients. Due to its presentation, pancreatic cancer is often diagnosed when well advanced, and there has been little treatment innovation in recent decades. The key challenges in this therapy area are:

The market is prime for disruption:

Eli Lilly’s gemcitabine is the key player at the moment – the only compound approved for advanced pancreatic cancer. However, key trials released in 2018 have started ripples of disruption. Even though awareness of this disease is increasing and emerging new players like Bristol-Myers Squibb are trialling a range of new treatments, there is still a high level of uncertainty in the environment, raising questions about sequencing and combination treatments.

We are launching our pancreatic cancer US research to identify the needs and challenges of healthcare professionals in this therapy area, to discover what they think about existing treatments and how they anticipate the new medicines, and what could this mean for manufacturers, their customers and patients.

Follow @CREATION to stay up to date!

Read more posts about our US Pancreatic Cancer HCP Insights study.

View all articles >

Meet the Author

Laura McIntyre

Suggested next

28.02.2011 | Article

Insights on the future of the patient

The recent ePharma Summit 2011 in New York a few weeks ago was a really refreshing event...

By Thibaud Guymard

03.05.2022 | Whitepaper

3 Essential Concepts for your Digital Opinion Leader strategy

Around a decade ago, we saw the emergence of a new behaviour: healthcare professionals were

View all articles >