Online market research shows healthcare professionals’ response to NICE diabetes guidelines

By Katie Kennedy

At the start of the year NICE issued four pieces of draft guidance for diabetes. We used Creation Pinpoint to listen in to what healthcare professionals were saying on social media about these guidelines and uncover their opinions.

Interestingly we saw conversation being led by one of our recognised digital opinion leaders in this area Partha Kar. As a digital opinion leader his commentary on the guidelines provoked more conversation from other HCPs who engage with him. Both Partha Kar and the other HCPs expressed quite negative views towards NICE’s proposed guidelines.

NICE draft guidelines diabetes

The recent NICE guidelines on Type 2 diabetes medications caused a storm of reactions from healthcare professionals online.

Studies like this allow pharma and healthcare organisations to get an early indication into how proposed guidelines might be accepted.  We saw a similar situation previously around NICEs appraisal of Astellas’ advanced prostate cancer drug Xtandi. Here we saw HCPs challenge NICE online regarding its earlier decision to restrict access to the drug. The end result was NICE’s final draft guidance ended with with a recommendation for Xtandi to be used for prostate cancer patients who have previously been treated with docetaxel.

As Daniel Ghinn, CEO, Creation Healthcare said: “In today’s digitally connected world we often see doctors’ first reactions to policy guidance expressed through their online conversations in public social media such as Twitter. This study provides an early indication to possible future direction from NICE when the final recommendations are published in August.”

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Meet the Author

Katie Kennedy

Katie has a background working within health organisations and continues to champion the work we do at CREATION.co amongst our current and future clients.

When not at work Katie enjoys being a mother to her two little girls, a dog, a cat, and a tortoise.