Identify potential Digital Opinion Leaders who are currently offline

10 ways to activate HCP digital opinion leaders–part 4

It is important to remember that there are still a number of HCPs who are not yet collaborating on social media. Many of these are slightly older HCPs who feel they don’t yet have the digital skills to understand how best to embrace social media. Whilst younger or more social media savvy HCPs gain professional experience, other more senior HCPs are also starting to understand the benefits of using social media.

When thinking about your digital strategy it is important to consider that, for the moment, there will be some key opinion leaders that aren’t yet using social media. However, there is a growing interest from senior HCPs to embrace digital channels and find out how they can use this channel to share ideas, learn or promote clinical studies.

For more information on this topic have a look at how the digital age has changed the way HCPs collaborate