Creation Healthcare announced as Medicine X | Symplur research challenge semi-finalists

By Katie Kennedy

All of the team at Creation Healthcare is delighted with the news that our submission for the inaugural Stanford Medicine X | Symplur Signals Research Challenge has been selected and announced as a semi-finalist.

The heritage of Creation Healthcare goes back over 17 years, providing strategic insights and intelligence to the health sector. In that time we have explored, used, and found benefit in all manner of research tools and methodologies.

So we are very excited to collaborate with the Symplur team on this research project, and we’re looking forward to presenting some exciting new analyses at the conference in September.

Social media benefits offline relationships at a conference

The topic that we will research is premised on the hypothesis that social media benefits offline relationships at a conference. We will study this and seek out evidence either way:

“The greatest value of social media in a congress is delivered to the delegates at the event, rather than those who are following the conversation online but not attending in person.”

It is well known that congress hashtags reach a wide audience leading up to, during, and after an organized event. While this is valuable in itself, far greater value is found in the relationships that are strengthened in person and may have been only ‘virtual’ until the event. The resulting interactions and collaborations can bring meaningful and tangible disruption to programs for changing health care. Furthermore, those who engage with social media in a congress are able to capture their own interpretation of the event, leaving a lasting impression and retention of lessons learned.

Other presentations

At Stanford MedX 2015 you will also be able to attend other Creation Healthcare presentations from our Chief Innovation Officer, Paul Grant (@paulgrant), such as:

* How are patients and healthcare professionals conversing with each other online?
* Hacking the role of #Pharma in medical education

If you can’t wait for this year’s event, you might like to read posts by Creation Healthcare from last year’s MedX conference:

Otherwise, we hope to see you in California this coming September.


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Meet the Author

Katie Kennedy

Katie has a background working within health organisations and continues to champion the work we do at CREATION.co amongst our current and future clients.

When not at work Katie enjoys being a mother to her two little girls, a dog, a cat, and a tortoise.