Oncology nurses prefer public social media, says survey

By Daniel Ghinn

Oncology Nurse Advisor has just published the results of its Social Media Survey in which 100 nurse practitioners, registered nurses, physicians, and physician assistants shared their views and experiences on using social media for business and, er, social use.

The survey highlights some interesting trends, so here are a few of my favourite takes:

Which social media service do you use?

Respondents say that LinkedIn and Google+ are the most popular channels for business use; while Facebook and Youtube are the most popular for social use. However, Facebook was ranked as the channel most-used by respondents to share clinical information and news relevant to colleagues:

Which social media site to share clinical information

Over 74% of respondents use social media to find out about products and services.

Social media for product & service information

More than 70% of respondents said that there were no medical professional social media sites that they found useful, indicating a preference for public sites such as Facebook, Google+ and Twitter even for professional purposes (or perhaps for nurses responding, this is biased by the fact that they would be unable to access certain physician-only social media sites).

No medical professional social media sites useful

If you’d like to see more, head over and see the full report on the Oncology Nurse Advisor site.


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Meet the Author

Daniel Ghinn

Daniel has been at the helm throughout the company’s life since 1998. His rich expertise in working with pharmaceutical businesses has enabled CREATION to build business solutions that fit our clients’ needs.

Daniel is married to Jo, has three children, a cat, a dog, 28 fish, and 160,000 bees.