Daniel Ghinn’s new book Pathways to Engagement for Healthcare Organizations was launched at Healthcare Engagement Strategy Summit 2012 in London on 26 June.
About Pathways to Engagement for Healthcare Organizations
Pathways to Engagement for Healthcare Organizations is a practical guide for healthcare marketers, communicators, and business leaders that will show you how to achieve outstanding results using channels including digital, social media, and mobile.
With research spanning over three years, you will learn from the first-hand experiences of healthcare organizations including AstraZeneca; Boehringer Ingelheim; the Diabetes Hands Foundation; The Global Fund to Fight AIDS, Tuberculosis and Malaria; Janssen; Johnson & Johnson; Mayo Clinic; NHS local; PatientsLikeMe; Pfizer; Roche Diagnostics; Swaziland National Malaria Control Programme; and many more.
Preview the book here:
What they’re saying about Pathways to Engagement for Healthcare Organizations:
“Daniel Ghinn is the one guy I always read to make sure I’m up to speed on the most innovative ideas for patient engagement. Pathways to Engagement for Healthcare Organizations is a must-read book for everyone in the field.”
Kevin Kruse, NY Times bestselling author and co-founder e-Patient Connections
“People in pharma marketing, health nonprofits, and e-Health at large: ignore this at your own risk!”
Manny Hernandez (@askmanny), President, Diabetes Hands Foundation, founder of TuDiabetes.org and EsTuDiabetes.org
“The book you have in your hands is the best source of information I have found to learn how to engage with my customers using digital channels in Europe.”
Antonio Ibarra, Digital Marketing Solution Centre Lead, Pfizer Europe