21.09.2023 | Tracker
Respiratory tracker: NHS England’s #AskAboutAsthma got eHCPs talking in September
Each month, CREATION.co’s respiratory tracking update brings you the latest insights into the online UK healthcare professional (eHCP) conversation regarding respiratory disease.
Between 21 August and 20 September 2023 CREATION Pinpoint® tracked the conversations of UK eHCPs discussing respiratory diseases on X (formerly Twitter). We analysed 3,760 posts discussing respiratory diseases by 1,133 eHCPs.
NHS England’s #AskAboutAsthma week campaign caused the largest spikes in conversation, with almost a quarter of posts (23%) during the study period featuring the hashtag. eHCPs shared NHS resources such as podcasts and webinars, as well as inviting parents and members of the public to ask questions. One doctor shared the “staggering” information from Asthma + Lung UK that asthma costs the UK economy £188 billion a year
— Dr Nick Hopkinson (@COPDdoc) September 11, 2023
Another event which was widely spoken about by eHCPs was the European Respiratory Society International Congress, which took place in Milan between September 9 and September 11. UK eHCPs shared posts from various talks and events around congress, using the ‘#ERS2023’ hashtag. In particular, eHCPs spoke about the “exciting times” for the treatment of COPD, and celebrated the effectiveness of pulmonary rehabilitation in patients with severe COPD.
— Alice Turner (@AlphaCopdDoc) September 11, 2023
Outside of the conversation around #AskAboutAsthma, eHCPs shared the news from Public Health Scotland that they have detected the highest levels of COVID in wastewater since 2022. The news was shared by 19 eHCPs, pointing to the fact that the school holidays ended earlier than the rest of the UK as a possible explanation for the elevated levels of COVID detected.
Scotland seeing quite large increase in wastewater detection of coronavirus this week. Highest it's been for a year.
— Prof. Christina Pagel (@chrischirp) September 7, 2023
Each month, we track the eHCP conversation relating to respiratory disease.
You can keep up to date with this and other pharmaceutical tracking updates, including COVID-19 developments, within the Tracking section of CREATION Knowledge, or sign up to receive our monthly eJournal with all of our latest HCP insights.
If you would like to dig deeper into what we have seen this month then please do get in touch.
- This article analysed the conversation on 1,133 of HCPs in the UK discussing respiratory disease and related terms between 21 August and 20 September 2023 using CREATION Pinpoint®.
- Between 21 August and 20 September 2023, there were 3,760 UK eHCP mentions of respiratory disease and related terms, from 1,133 unique UK eHCP authors.
The UK Respiratory tracker archive
Jan 2023: eHCPs focus on paediatric cases
April 2022: UK HCPs stress COVID-19 is not finished yet
November 2021: Healthy lungs have never been more important to UK HCPs
July 2021: UK HCPS debate the impact of “Freedom Day
March 2020: UK HCPs continue to educate on the coronavirus
February 2020: HCPs consistently engaged with Asthma UK throughout Jan 2020
January 2020: UK HCPs discuss #WORLDCOPDDAY and #BTSWINTER2019
December 2019: UK HCPs slam BBC news article on asthma carbon footprint
November 2019: HCPS encourage patients to #AskAboutAsthma