Respiratory tracker: NHS England’s #AskAboutAsthma got eHCPs talking in September

21.09.2023 | Tracker

Respiratory tracker: NHS England’s #AskAboutAsthma got eHCPs talking in September

Each month,’s respiratory tracking update brings you the latest insights into the online UK healthcare professional (eHCP) conversation regarding respiratory disease. 

​​Between 21 August and 20 September 2023 CREATION Pinpoint® tracked the conversations of UK eHCPs discussing respiratory diseases on X (formerly Twitter). We analysed 3,760 posts discussing respiratory diseases by 1,133 eHCPs.

NHS England’s #AskAboutAsthma week campaign caused the largest spikes in conversation, with almost a quarter of posts (23%) during the study period featuring the hashtag. eHCPs shared NHS resources such as podcasts and webinars, as well as inviting parents and members of the public to ask questions. One doctor shared the “staggering” information from Asthma + Lung UK that asthma costs the UK economy £188 billion a year

Another event which was widely spoken about by eHCPs was the European Respiratory Society International Congress, which took place in Milan between September 9 and September 11. UK eHCPs shared posts from various talks and events around congress, using the ‘#ERS2023’ hashtag. In particular, eHCPs spoke about the “exciting times” for the treatment of COPD, and celebrated the effectiveness of pulmonary rehabilitation in patients with severe COPD.

Outside of the conversation around #AskAboutAsthma, eHCPs shared the news from Public Health Scotland that they have detected the highest levels of COVID in wastewater since 2022. The news was shared by 19 eHCPs, pointing to the fact that the school holidays ended earlier than the rest of the UK as a possible explanation for the elevated levels of COVID detected.

Each month, we track the eHCP conversation relating to respiratory disease.

You can keep up to date with this and other pharmaceutical tracking updates, including COVID-19 developments, within the Tracking section of CREATION Knowledge, or sign up to receive our monthly eJournal with all of our latest HCP insights. 

If you would like to dig deeper into what we have seen this month then please do get in touch


  • This article analysed the conversation on 1,133 of HCPs in the UK discussing respiratory disease and related terms between 21 August and 20 September 2023 using CREATION Pinpoint®.
  • Between 21 August and 20 September 2023, there were 3,760 UK eHCP mentions of respiratory disease and related terms, from 1,133 unique UK eHCP authors. 

The UK Respiratory tracker archive

August 2023: Legionella bacteria in the Bibby Stockholm barge causes concern in UK eHCPs

July 2023: New lung cancer screening programme sparks conversation about resources in the NHS

June 2023: eHCPs raised awareness of respiratory diseases at RCPCH 2023

May 2023: eHCPs respiratory conversation peaked on World Asthma Day and at ESPID2023

April 2023: eHCPs are excited about ‘game changing’ RSV vaccine trial results

March 2023: eHCPs raise awareness of inhaler use and ULEZ expansion for people with asthma

Feb 2023: eHCPs are hopeful about declining flu and RSV numbers

Jan 2023: eHCPs focus on paediatric cases

Dec 2022: HCPs advocate for Advanced Practitioners and COVID readiness

Nov 2022: HCPs discuss “Your Lungs for Life” campaign, ways to reduce the burden of COPD and highlight the serious effects of damp homes.

Oct 2022: HCPs discuss inhaler technique during #askaboutasthma and react to patients’ response to cost of living crisis

Sept 2022: Climate crisis = Health crisis, HCPs share their opinions at ERS 2022

Aug 2022: HCPs discuss the carbon impact of inhalers and thunderstorm asthma

July 2022: HCPs look forward to the COVID-19 booster and flu jab

June 2022: HCPs discuss Clean Air Day and react to Chris Whitty’s concern for young smokers

May 2022: Can you put a price on asthma care? UK HCPs discuss all on World Asthma Day

April 2022: UK HCPs stress COVID-19 is not finished yet

March 2022: UK HCPs welcome new Asthma and Lung UK charity and highlight unmet needs

February 2022: UK HCPs shared findings of the relationship between deprivation and asthma admissions

January 2022: HCPs shared how to prevent and control seasonal respiratory infections

December 2021: UK HCPs engaged in the British Thoracic Society’s 2021 Winter meeting

November 2021: Healthy lungs have never been more important to UK HCPs

October 2021: UK HCPs agree with 3 key messages of NHS campaign #AskAboutAsthma

September 2021: UK HCPs voice concern as cigarette company takes more control of UK inhaler market

August 2021: UK HCPs Debate The Comparisons Drawn Between COVID-19 And Other Viruses

July 2021: UK HCPS debate the impact of “Freedom Day

June 2021: UK HCPs rally behind their peers and others warn of ‘Thunderstorm Asthma’

May 2021: UK HCPs discuss inhaler technique on world asthma day

April 2021: UK HCPs celebrate positive trial for asthma drug used in COVID-19 patients

March 2021: UK HCPs share scientific research in COPD and encourage peer participation in surveys

February 2021: UK HCPs call for roll out of Respiratory Support Units at virtual BTS Winter Meeting

January 2021: UK HCPs use blue heart 💙 to show support for frontline respiratory healthcare workers

December 2020: UK HCPs engage with new COVID-19 respiratory support guidance from BTS and ICS

November 2020: UK HCPs celebrated new COPD patient charter on World COPD Day

October 2020: Virtual medical conferences drive online conversation in respiratory disease

September 2020: Respiratory conversation increased throughout month as HCPs #AskAboutAsthma

August 2020: In the absence of external developments, UK HCP interest in COVID-19 depletes

July 2020: UK doctors dismiss claims that masks limit oxygen intake for respiratory patients

June 2020: UK HCPs praise NHS trial enrolment that led to Dexamethasone approval for COVID-19

May 2020: UK HCPs celebrate NHS staff and give advice to patients on World Asthma Day

April 2020: UK HCPs protect peers and patients by responding to misinformation

March 2020: UK HCPs continue to educate on the coronavirus

February 2020: HCPs consistently engaged with Asthma UK throughout Jan 2020

January 2020: UK HCPs discuss #WORLDCOPDDAY and #BTSWINTER2019

December 2019: UK HCPs slam BBC news article on asthma carbon footprint

November 2019: HCPS encourage patients to #AskAboutAsthma

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Meet the Author

Cameron Bassindale

Cameron’s academic background in Social Sciences is helping to inform his development of world-class insights, led by weaving stories to help shape and inform actions taken by key stakeholders in the Pharmaceutical industry.

When he’s not watching his beloved Arsenal FC, Cameron can usually be found with his nose in a book or out for dinner with friends.

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