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28.04.2022 | Tracker

Respiratory tracker

By Mark Sullivan

UK Respiratory tracker

Each month, CREATION.co’s respiratory tracking update brings you the latest insights into the online UK healthcare professional (HCP) conversation regarding respiratory disease.

The conversation level of UK HCPs discussing respiratory disease on Twitter

This month, between 21 March and 20 April, the UK HCP respiratory disease online conversation increased to 2,578 posts. These were authored by 1,329 HCPs, an increase of 15% and 16% respectively, from February to March. Moreover, the mentions of COVID-19 online by UK HCPs significantly increased from 411 total mentions of the virus to 757. Imposing themselves on the online respiratory disease conversation this month was Sara Nelson, who claimed the much desired title of most active UK HCP in the online respiratory disease conversation for March to April.

This month, UK HCPs were most active on 15 April and posted 151 times about respiratory diseases on this day. As well as many HCPs promoting respiratory medicine and Interstitial Lung Disease job adverts, they also discussed the new PPE guidance which was released on 14 April. HCPs such as intensive care consultant Tom Lawton referenced the “sensible recommendation of FFP3 for all respiratory diseases with any airborne transmission” but seemed frustrated by the back and forth nature the guidelines have been subjected to since the beginning of the pandemic.

HCPs responded well to the new website for Greener Practice. The UK’s primary care sustainability network was mentioned 26 times by UK HCPs this month, with many extremely positive about the tools for GPs looking to reduce the environmental impact of their respiratory care. HCPs are looking for care for respiratory patients to be environmentally friendly more than ever before, especially after the latest findings from Asthma & Lung UK’s annual asthma survey which found millions of people are missing out on the most basic elements of care.

The most shared posts by UK HCPs in the context of respiratory disease this month were focused on COVID-19. Over 70 UK HCPs shared a post from GP Chaand Nagpaul which highlighted the struggles the UK is still experiencing from COVID-19. Furthermore, HCPs shared the results of a study which found COVID-19 is neurotrophic and infects the brain, meaning it would be wise for long-term neurological follow-up of persistently symptomatic convalescent patients. Many HCPs wanted to stress that the COVID-19 pandemic is not yet over and it is still as important as ever, to help protect those most vulnerable to the damaging effects of the disease.  

Each month, we track the HCP conversation relating to respiratory disease.

You can keep up to date with this and other pharmaceutical tracking updates, including COVID-19 developments, within the Tracking section of CREATION Knowledge, or sign up to receive our monthly eJournal with all of our latest HCP insights. 

If you would like to dig deeper into what we have seen this month then please do get in touch.

Methodology

  • This article analysed the Twitter conversations of HCPs in the UK discussing respiratory disease and related terms between 21 March and 20 April 2022 using CREATION Pinpoint®.
  • Between 21 March and 20 April 2022, there were 2,578 UK HCP mentions of respiratory disease and related terms, from 1,329 unique UK HCP authors.

The UK Respiratory tracker archive

March 2022: UK HCPs welcome new Asthma and Lung UK charity and highlight unmet needs

February 2022: UK HCPs shared findings of the relationship between deprivation and asthma admissions

January 2022: HCPs shared how to prevent and control seasonal respiratory infections

December 2021: UK HCPs engaged in the British Thoracic Society’s 2021 Winter meeting

November 2021: Healthy lungs have never been more important to UK HCPs

October 2021: UK HCPs agree with 3 key messages of NHS campaign #AskAboutAsthma

September 2021: UK HCPs voice concern as cigarette company takes more control of UK inhaler market

August 2021: UK HCPs Debate The Comparisons Drawn Between COVID-19 And Other Viruses

July 2021: UK HCPS debate the impact of “Freedom Day

June 2021: UK HCPS RALLY BEHIND THEIR PEERS AND OTHERS WARN OF ‘THUNDERSTORM ASTHMA’

May 2021: UK HCPs discuss inhaler technique on world asthma day

April 2021: UK HCPs celebrate positive trial for asthma drug used in COVID-19 patients

March 2021: UK HCPS SHARE SCIENTIFIC RESEARCH IN COPD AND ENCOURAGE PEER PARTICIPATION IN SURVEYS

February 2021: UK HCPs call for roll out of Respiratory Support Units at virtual BTS Winter Meeting

January 2021: UK HCPs use blue heart 💙 to show support for frontline respiratory healthcare workers

December 2020: UK HCPs engage with new COVID-19 respiratory support guidance from BTS and ICS

November 2020: UK HCPs celebrated new COPD patient charter on World COPD Day

October 2020: Virtual medical conferences drive online conversation in respiratory disease

September 2020: Respiratory conversation increased throughout month as HCPs #AskAboutAsthma

August 2020: In the absence of external developments, UK HCP interest in COVID-19 depletes

July 2020: UK doctors dismiss claims that masks limit oxygen intake for respiratory patients

June 2020: UK HCPS PRAISE NHS TRIAL ENROLMENT THAT LED TO DEXAMETHASONE APPROVAL FOR COVID-19

May 2020: UK HCPS CELEBRATE NHS STAFF AND GIVE ADVICE TO PATIENTS ON WORLD ASTHMA DAY

April 2020: UK HCPS PROTECT PEERS AND PATIENTS BY RESPONDING TO MISINFORMATION

March 2020: UK HCPs continue to educate on the coronavirus

February 2020: HCPS CONSISTENTLY ENGAGED WITH ASTHMA UK THROUGHOUT JANUARY

January 2020: UK HCPS DISCUSS #WORLDCOPDDAY AND #BTSWINTER2019

December 2019: UK HCPS SLAM BBC NEWS ARTICLE ON ASTHMA CARBON FOOTPRINT

November 2019: HCPS ENCOURAGE PATIENTS TO #ASKABOUTASTHMA

View all articles >

Meet the Author

Mark Sullivan

Mark uses his passion for data analysis to study the online conversations of HCPs and find actionable insights which are presented to teams in the pharmaceutical industry so they can make informed decisions.

Mark is an avid sports fan whether watching or playing. He enjoys spending time with his family and friends – but not as much when they tell him he needs a haircut.

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