What are you searching for?

24.11.2021 | Tracker

UK Respiratory tracker

By Mark Sullivan

Each month, CREATION.co’s respiratory tracking update brings you the latest insights into the online UK healthcare professional (HCP) conversation regarding respiratory disease.

The conversation level of UK HCPs discussing respiratory disease on Twitter

This month between October and November, the activity of UK HCPs discussing respiratory disease online decreased to 3,977 mentions following last month’s high number of posts. However, the 132 average daily respiratory posts was still significantly higher than the 2021 (January to October) daily average of 109 respiratory posts. Non COVID-19 related conversation continued to be discussed far more regularly than COVID-19 related conversation by UK HCPs.

Graph showing UK HCP mentions of respiratory disease on Twitter between October and November 2021

 

The latest respiratory disease insights from UK HCPs online

HCP conversation towards the end of the month focused on World COPD Day 2021, which is organised by the Global Initiative for Chronic Obstructive Lung Disease (GOLD) in collaboration with healthcare professionals (HCPs) and Chronic Obstructive Pulmonary Disease (COPD) patient groups throughout the world.

This year the awareness day was held on 17 November with the theme being “Healthy Lungs – Never More Important”. Professor of Respiratory Medicine John Hurst raised awareness for the event, and the national COPD policy action plan.

As well as World COPD day focusing on the importance of healthy lungs, UK HCPs, such as Adam Lewis, also brought attention to a paper published earlier in the month focusing on the physiology of singing and the implications for ‘Singing for Lung Health’ as a therapy for individuals with COPD. Additionally, Nick Hopkinson gave prominence to the Children’s charter for lung health which was launched at the end of October by Asthma UK and British Lung Foundation, to guide policy development and action in lung health.

Whilst the majority of conversation this month focused on COPD, it was COVID-19 related conversation which generated the largest number of shares from UK HCPs. Four of the top five UK HCP shared posts in the respiratory online space were regarding COVID-19. The most shared post by UK HCPs was authored by Respiratory tracker regular Trisha Greenhalgh, who shared news that N95 masks are found to be more effective than surgical masks in stopping the spread of airborne diseases.    

Finally, UK HCPs reacted negatively to a post from The Telegraph, which seemed to cause offence to many by the lack of sensitivity regarding COVID-19 largely impacting children with underlying health conditions. HCPs including Frances Ryan shared their thoughts on the matter with many echoing her thoughts. 

Each month, we track the HCP conversation relating to respiratory disease.

You can keep up to date with this and other pharmaceutical tracking updates, including COVID-19 developments, within the Tracking section of CREATION Knowledge, or sign up to receive our monthly eJournal with all of our latest HCP insights. 

If you would like to dig deeper into what we have seen this month then please do get in touch.

Methodology

  • This article analysed the Twitter conversations of HCPs in the UK discussing respiratory disease and related terms between 21 October and 20 November 2021 using CREATION Pinpoint®.
  • Between 21 October and 20 November 2021, there were 3,977 UK HCP mentions of respiratory disease and related terms, from 1,861 unique UK HCP authors.

The UK Respiratory tracker archive

October 2021: UK HCPs agree with 3 key messages of NHS campaign #AskAboutAsthma

September 2021: UK HCPs voice concern as cigarette company takes more control of UK inhaler market

August 2021: UK HCPs Debate The Comparisons Drawn Between COVID-19 And Other Viruses

July 2021: UK HCPS debate the impact of “Freedom Day

June 2021: UK HCPS RALLY BEHIND THEIR PEERS AND OTHERS WARN OF ‘THUNDERSTORM ASTHMA’

May 2021: UK HCPs discuss inhaler technique on world asthma day

April 2021: UK HCPs celebrate positive trial for asthma drug used in COVID-19 patients

March 2021: UK HCPS SHARE SCIENTIFIC RESEARCH IN COPD AND ENCOURAGE PEER PARTICIPATION IN SURVEYS

February 2021: UK HCPs call for roll out of Respiratory Support Units at virtual BTS Winter Meeting

January 2021: UK HCPs use blue heart 💙 to show support for frontline respiratory healthcare workers

December 2020: UK HCPs engage with new COVID-19 respiratory support guidance from BTS and ICS

November 2020: UK HCPs celebrated new COPD patient charter on World COPD Day

October 2020: Virtual medical conferences drive online conversation in respiratory disease

September 2020: Respiratory conversation increased throughout month as HCPs #AskAboutAsthma

August 2020: In the absence of external developments, UK HCP interest in COVID-19 depletes

July 2020: UK doctors dismiss claims that masks limit oxygen intake for respiratory patients

June 2020: UK HCPS PRAISE NHS TRIAL ENROLMENT THAT LED TO DEXAMETHASONE APPROVAL FOR COVID-19

May 2020: UK HCPS CELEBRATE NHS STAFF AND GIVE ADVICE TO PATIENTS ON WORLD ASTHMA DAY

April 2020: UK HCPS PROTECT PEERS AND PATIENTS BY RESPONDING TO MISINFORMATION

March 2020: UK HCPs continue to educate on the coronavirus

February 2020: HCPS CONSISTENTLY ENGAGED WITH ASTHMA UK THROUGHOUT JANUARY

January 2020: UK HCPS DISCUSS #WORLDCOPDDAY AND #BTSWINTER2019

December 2019: UK HCPS SLAM BBC NEWS ARTICLE ON ASTHMA CARBON FOOTPRINT

November 2019: HCPS ENCOURAGE PATIENTS TO #ASKABOUTASTHMA

View all articles >

Meet the Author

Mark Sullivan

Mark uses his passion for data analysis to study the online conversations of HCPs and find actionable insights which are presented to teams in the pharmaceutical industry so they can make informed decisions. Mark is an avid sports fan whether watching or playing. He enjoys spending time with his family and friends – but not as much when they tell him he needs a haircut.

Suggested next


03.09.2020 | Whitepaper

eBook: COVID-19 Deep Dive, the story so far.

At the start of 2020, few of us imagined how our work and lives would be impacted

18.06.2020 | Article

#WhatHCPsThink About Virtual Congress

#WhatHCPsThink About Virtual Congress

By CREATION.co

View all articles >