24.12.2022 | Tracker

Respiratory tracker: HCPs advocate for Advanced Practitioners and COVID readiness

By Mark Sullivan

Each month, CREATION.co’s respiratory tracking update brings you the latest insights into the online UK healthcare professional (HCP) conversation regarding respiratory disease. 

In the final CREATION.co Respiratory tracker of 2022. CREATION Pinpoint® identified 2,347 UK HCP posts discussing respiratory diseases between 21 November and 20 December which were authored by 1,205 UK HCPs. The online activity of UK HCPs discussing respiratory diseases decreased by 339 posts and only surpassed the previous average daily level of conversation on 7 days. Within this conversation the most frequent poster was Professor of Respiratory Medicine Nick Hopkinson who posted 44 times about respiratory disease. 

In his most shared post of the month by HCPs, Nick Hopkinson relayed an article he had written for Asthma + Lung UK blog regarding Keeping Warm Hubs safe. Discussing the benefits of warm hubs in the current climate, which are being established by different organisations, Dr Hopkinson shared guidance that can be taken to reduce the risk of spreading respiratory viruses such as flu, COVID and RSV as well as winter vomiting virus for the most vulnerable members of society. 

The most shared post amongst UK HCPs in the respiratory disease online conversation was from Director of Primary Care at Betsi Cadwaladr, Karen Higgins. Her thread regarding GP access helped shine a light on the current services within the NHS and the benefits of patients being able to access an ‘Advanced Practitioner’ when it is not possible to “see a GP”. This thread sparked positive responses from HCPs thanking Higgins “for raising awareness of our role, and our contribution to healthcare” and the general public who shared their personal experiences with advanced practitioner’s and other roles in place of a GP. This also encouraged conversations amongst HCPs who assessed how they can help get awareness and education about this topic to the public.

On 01 December – one of the days in which UK HCP online respiratory disease posts exceeded the average of the past 3 months – 17 HCPs shared an article warning about UK pandemic readiness. In response to Kate Bingham raising concerns to a committee of MPs that COVID-19 could be on the rise again, HCPs believe the good work done to counter the pandemic is being dismantled on the altar of “moving on”. Moreover, HCPs spoke vehemently against the idea that the public must “muddle along” with what some people in positions of authority have regarded as trivial illnesses is an insult to those who have taken care to protect the vulnerable from a potentially severe disease & tried to educate others. Other HCPs highlighted the different strategies needed to battle against another pandemic.

In the spirit of ending the year in a positive fashion it is worth noting the achievement of Professor Andy Bush who won the British Thoracic Society respiratory medal for his services to respiratory medicine, as he was heralded as a “true respiratory legend!!” by his peers who cited the formidable difference he has made to patients.

Each month, we track the HCP conversation relating to respiratory disease.

You can keep up to date with this and other pharmaceutical tracking updates, including COVID-19 developments, within the Tracking section of CREATION Knowledge, or sign up to receive our monthly eJournal with all of our latest HCP insights. 

If you would like to dig deeper into what we have seen this month then please do get in touch.

Methodology

  • This article analysed the Twitter conversations of HCPs in the UK discussing respiratory disease and related terms between 21 October and 20 November 2022 using CREATION Pinpoint®.
  • Between 21 October and 20 November 2022, there were 2,762 UK HCP mentions of respiratory disease and related terms, from 1,326 unique UK HCP authors. 

The UK Respiratory tracker archive

Nov 2022: HCPs discuss “Your Lungs for Life” campaign, ways to reduce the burden of COPD and highlight the serious effects of damp homes.

Oct 2022: HCPs discuss inhaler technique during #askaboutasthma and react to patients’ response to cost of living crisis

Sept 2022: Climate crisis = Health crisis, HCPs share their opinions at ERS 2022

Aug 2022: HCPs discuss the carbon impact of inhalers and thunderstorm asthma

July 2022: HCPs look forward to the COVID-19 booster and flu jab

June 2022: HCPs discuss Clean Air Day and react to Chris Whitty’s concern for young smokers

May 2022: Can you put a price on asthma care? UK HCPs discuss all on World Asthma Day

April 2022: UK HCPs stress COVID-19 is not finished yet

March 2022: UK HCPs welcome new Asthma and Lung UK charity and highlight unmet needs

February 2022: UK HCPs shared findings of the relationship between deprivation and asthma admissions

January 2022: HCPs shared how to prevent and control seasonal respiratory infections

December 2021: UK HCPs engaged in the British Thoracic Society’s 2021 Winter meeting

November 2021: Healthy lungs have never been more important to UK HCPs

October 2021: UK HCPs agree with 3 key messages of NHS campaign #AskAboutAsthma

September 2021: UK HCPs voice concern as cigarette company takes more control of UK inhaler market

August 2021: UK HCPs Debate The Comparisons Drawn Between COVID-19 And Other Viruses

July 2021: UK HCPS debate the impact of “Freedom Day

June 2021: UK HCPs rally behind their peers and others warn of ‘Thunderstorm Asthma’

May 2021: UK HCPs discuss inhaler technique on world asthma day

April 2021: UK HCPs celebrate positive trial for asthma drug used in COVID-19 patients

March 2021: UK HCPs share scientific research in COPD and encourage peer participation in surveys

February 2021: UK HCPs call for roll out of Respiratory Support Units at virtual BTS Winter Meeting

January 2021: UK HCPs use blue heart 💙 to show support for frontline respiratory healthcare workers

December 2020: UK HCPs engage with new COVID-19 respiratory support guidance from BTS and ICS

November 2020: UK HCPs celebrated new COPD patient charter on World COPD Day

October 2020: Virtual medical conferences drive online conversation in respiratory disease

September 2020: Respiratory conversation increased throughout month as HCPs #AskAboutAsthma

August 2020: In the absence of external developments, UK HCP interest in COVID-19 depletes

July 2020: UK doctors dismiss claims that masks limit oxygen intake for respiratory patients

June 2020: UK HCPs praise NHS trial enrolment that led to Dexamethasone approval for COVID-19

May 2020: UK HCPs celebrate NHS staff and give advice to patients on World Asthma Day

April 2020: UK HCPs protect peers and patients by responding to misinformation

March 2020: UK HCPs continue to educate on the coronavirus

February 2020: HCPs consistently engaged with Asthma UK throughout Jan 2020

January 2020: UK HCPs discuss #WORLDCOPDDAY and #BTSWINTER2019

December 2019: UK HCPs slam BBC news article on asthma carbon footprint

November 2019: HCPS encourage patients to #AskAboutAsthma

View all articles >

Meet the Author

Mark Sullivan

Mark uses his passion for data analysis to study the online conversations of HCPs and find actionable insights which are presented to teams in the pharmaceutical industry so they can make informed decisions.

Mark is an avid sports fan whether watching or playing. He enjoys spending time with his family and friends – but not as much when they tell him he needs a haircut.

Suggested next


PM Society Digital Award Winner 2021: CREATION.co

17.09.2021 | Press Release

CREATION.co win Gold with Frontline.Live at 2021 PM Society Awards

CREATION.co win Gold with Frontline.Live at 2021 PM Society Awards

06.07.2022 | Article

How HCPs are utilising medical podcasts

Podcasts are popular among HCPs because they bridge the gap between informative and enter...

By Paul Cranston

View all articles >