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01.01.2021 | Tracker

Top 50 Pharma Tracker: COVID-19 makes up 84% of total conversation

By Maria Aguirre

Discover what healthcare professionals (HCPs) think about pharmaceutical products and their manufacturers, as it happens, through CREATION.co’s tracking updates. How are HCPs responding to drug launch news? How are HCPs talking about or engaging with the Top 50 pharma companies on social media? Each week CREATION.co’s tracking updates bring you the latest insights from the conversation of HCPs across the globe discussing these topics and more.

December’s Top 50 Pharmaceutical Companies mentioned by HCPs on Twitter

February
Rank
January
Rank
Company
Name
Total
Mentions
Account
Mentions
Account
Retweets
11Pfizer29,4012,784150
22AstraZeneca17,3191,31423
33Johnson & Johnson7,9181,232142
45GSK71425452
54Sanofi64327294
67Merck & Co60540379
711Roche46818485
810Novartis43330451
99Bayer41817417
1032Abbott38220
1114Mylan38134524
1216Novo Nordisk29324024
138Lilly28016525
1412Gilead26815432
1513AbbVie16913811
1623Otsuka162102
1715Amgen15512031
1818BMS15412619
196Regeneron151324
2017Takeda11910123
2121UCB11110867
2228Fresenius1097121
2320Boehringer1018427
2426Merck KGaA74648
2519Biogen67191
2625Teva635638
2733Menarini453926
2835Astellas443416
2924Chugai4300
3031Ipsen383416
3138CSL323221
3222Grifols3200
3330Daiichi Sankyo29125
3434Servier29150
3536Vertex27270
3637Bausch2421
3727Eisai2453
3840Alexion23211
3929Allergan2220
4039Sun420
4150Aurobindo100
5050Endo000
5050Jiangsu Hengrui000
5050Meiji000
5050Mitsubishi Tanabe Pharma000
5050Ono000
5050Shanghai000
5050Sino000
5050Sumitomo Dainippon000
5050Yunnan Baiyao000

December’s insights from HCPs mentioning the Top 50 Pharmaceutical Companies

The five pharmaceutical companies that were mentioned the most by healthcare professionals (HCPs) on Twitter during December 2020 largely remained the same as last month: Pfizer, AstraZeneca, Johnson and Johnson (J&J), GSK and Sanofi.

Top 50 Pharma discussed online

December saw two vaccine approvals in the UK (Pfizer and AstraZeneca), sparking conversation globally. The volume of posts from HCPs about top 50 pharma companies increased by 75% from November to 72,790 throughout the month of December. There were also twice as many posts about Pfizer, just shy of 60,000.

The most shared links by HCPs covered key information around the two first-to-market vaccines in the UK:

  1. The FDA briefing document on Pfizer/BioNTech’s vaccine was shared the most by HCPs: 680 times.
  2. Relating to Oxford/AstraZeneca’s vaccine, HCPs shared a UK government press release upon the vaccine’s authorisation.
  3. Before this approval, HCPs shared an article from The Times writing that hospitals were near breaking point.

As AstraZeneca’s vaccine came closer to UK approval, HCPs used data to compare the vaccine candidates, with many explaining that the options were on par with each other.

Top 50 Pharma discussed online

COVID-19 conversation increased again since last month by 98%, making up a huge 84% of the overall conversation about top 50 pharmaceutical companies.

Beyond the COVID-19 conversation, HCPs continued engaging with each other in a way we have been tracking long before the digital transformation seen through the pandemic. One example is with Twitter Chats used for education which can be supported by pharmaceutical companies, such as #MondayNightIBD.

CREATION.co continues to analyse online HCP conversation on a variety of topics including virtual congresshealthcare changes since the pandemicproduct development and therapy area specific insights.

To stay up to date, you can sign up to CREATION.co’s monthly eJournal.

  • In November 2020, CREATION Pinpoint® identified 72,790 healthcare professional (HCP) authored tweets from 25,238 individual HCPs mentioning a top-50 pharmaceutical company (according to revenue). 
  • Data for this research was analysed from the online Twitter conversations of HCPs in all languages mentioning a Top 50 pharmaceutical company between December 1st and December 31st 2020.
  • Unless otherwise specified, mentions of a company are not limited to its Twitter account(s).
  • In some cases, a tweet may mention more than one company account (eg. @abbottnews and @abbottglobal) – this only counts as one Company Mention and Account Mention.
  • Johnson & Johnson was included as a whole, encompassing its pharmaceutical subsidiary Janssen. In December, 1,179 of the posts mentioned Janssen.

The Top 50 Pharma tracker archive

View all articles >

Meet the Author

Maria Aguirre

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