14.11.2022 | Tracker

Top 50 Pharma Tracker: HCPs actively discussed issues concerning mRNA and bivalent COVID-19 vaccines

By Francesca Gan

Discover what healthcare professionals (HCPs) think about pharmaceutical products and their manufacturers, as it happens, through CREATION.co’s tracking updates. How are HCPs responding to drug launch news? How are HCPs talking about or engaging with the Top 50 pharma companies on social media? Each week, CREATION.co’s tracking updates bring you the latest insights from the conversation of HCPs across the globe discussing these topics and more.

The Top 50 Pharmaceutical Companies mentioned by HCPs on Twitter

October RankSeptember RankCompany
Name
Total
Mentions
Account
Mentions
Account
Retweets
11Pfizer10,021757
22Moderna3,45402
33Johnson & Johnson953186
44AstraZeneca741123
55GSK600438
67Abbott541010
79Roche446061
821Merck & Co413637
98Novartis375053
106Novo Nordisk356036
1111Bayer284015
1213Sanofi283022
1314Gilead Sciences237909
1419Lilly212113
1517Amgen196027
1612Takeda189013
1718Boehringer Ingelheim150037
1828Fresenius14306
1916Eisai14206
2010AbbVie123411
2115Biogen11200
2222BMS10732
2324Otsuka10302
2427Stada8700
2525Teva8009
2633Servier6400
2720Regeneron6000
2831UCB50013
2923Organon4600
3029Daiichi Sankyo4217
3132Ipsen4003
3230Merck KGaA40013
3334Bausch3402
3426CSL3006
3539Viatris2900
3637Menarini2706
3735Grifols2400
3836Astellas2000
3938Alexion801
4050Aurobindo800
4141Jazz Pharmaceuticals700
4243CSPC500
4240Vertex500
4442Sun400
4544Kyowa Kirin200
5044Jiangsu Hengrui000
5050Endo000
5050Sino000
5050Shanghai000
5050Sumitomo Dainippon000

The latest insights from HCPs mentioning the Top 50 Pharmaceutical Companies

The five pharmaceutical companies that were mentioned the most by healthcare professionals (HCPs) on Twitter in October 2022 remained Pfizer, Moderna, Johnson & Johnson, AstraZeneca and GSK.

CREATION.co identified 18,706 HCP mentions of pharmaceutical companies online in October 2022, a 52% increase from the previous month.

Pfizer and Moderna remained at the top of the most mentioned pharmaceutical companies, with mentions of Pfizer increasing by over 100%. This is primarily due to discussions surrounding news of Pfizer mRNA vaccine testing for transmission and the FDA’s grant of emergency use for the Pfizer and Moderna bivalent vaccine in children. 

The top shared links by HCPs discussed:

  1. An article from Diario16 about the statement by Pfizer at the European Parliament.
  2. An statement by the FDA on its approval of the bivalent COVID-19 vaccine for emergency use in children.
  3. An article by Reuters on the expected price hike of Pfizer COVID-19 vaccines.

Outside of the COVID-19 vaccine conversation, Merck & Co made a notable rise from 21st in September 2022 to the 8th most mentioned this month. The company’s product Keytruda contributed to a large spike, with HCPs sharing a post mentioning the product in the context of a patient case and social commentary on abortion laws.

Additionally, online HCPs posted positively about Merck in several different posts that were well received:

  1. A urogynecologist in Canada praised the Capio device and highlighted the importance of innovation while tagging Merck in their post

2. An HCP in the US shared news of Merck’s discovery of unused ebola vaccines and their donation of these vaccines to Uganda, calling this news a ‘game changer’

3. An HCP in the UK tagged Merck’s UK Twitter account when sharing a post about the importance of good HIV care


CREATION.co continues to analyse online HCP conversation on a variety of topics including
virtual congress, healthcare changes since the pandemic, product development and therapy area specific insights.

To stay up to date, you can sign up to CREATION.co’s monthly eJournal.

Methodology notes:

  • In September 2022, CREATION Pinpoint® identified 12,293 healthcare professional (HCP) authored tweets from 5,808 individual HCPs mentioning a Top 50 Pharmaceutical company (according to revenue). 
  • Data for this research was analysed from the online Twitter conversations of HCPs in all languages mentioning a Top 50 Pharmaceutical company between 01 September and 30 September 2022.
  • Unless otherwise specified, mentions of a company are not limited to its Twitter account(s).
  • In some cases, a tweet may mention more than one company account (e.g. @abbottnews and @abbottglobal) – this only counts as one Company Mention and Account Mention.
  • Johnson & Johnson was included as a whole, encompassing its pharmaceutical subsidiary, Janssen. In September 2022 81 of these posts mentioned Janssen.

 

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Meet the Author

Francesca Gan

Fran analyses the unprompted online conversations of healthcare professionals to produce actionable insights for clients. Her background in legal research provides a solid foundation in critical thinking and enables a well rounded approach to her data research.

Fran has a keen interest in netball and is a big follower of the New Zealand domestic netball league. She is also a lover of board games and card games, especially ones that involve shouting!

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