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04.08.2022 | Tracker

Top 50 Pharma Tracker: HCPs continue to discuss Moderna’s COVID-19 vaccine but mentions of Pfizer dramatically decrease

By Francesca Gan and Chawanzi Chintu

Discover what healthcare professionals (HCPs) think about pharmaceutical products and their manufacturers, as it happens, through CREATION.co’s tracking updates. How are HCPs responding to drug launch news? How are HCPs talking about or engaging with the Top 50 pharma companies on social media? Each week, CREATION.co’s tracking updates bring you the latest insights from the conversation of HCPs across the globe discussing these topics and more.

The Top 50 Pharmaceutical Companies mentioned by HCPs on Twitter

July RankJune RankCompany
Name
Total
Mentions
Account
Mentions
Account
Retweets
11Pfizer4,94649822
22Moderna2,989860
33Johnson & Johnson79136136
44AstraZeneca55815610
55GSK52222537
69Abbott3473383
77Roche29213422
86Novartis25914023
913Bayer240948
108Novo Nordisk20516622
1110Otsuka18900
1211Sanofi16910017
1315Merck & Co1579910
1416Lilly1521067
1522Fresenius13811910
1612Biogen134832
1718BMS1321243
1821Gilead Sciences123569
1914AbbVie1028912
2037Eisai86730
2120Boehringer Ingelheim855317
2217Takeda81800
2327Stada7400
2419Amgen60529
2524Regeneron60122
2634Servier52413
2725Teva362918
2832Bausch34111
2923Vertex33330
3028Astellas31151
3126Daiichi Sankyo2880
3230Organon2800
3336CSL23234
3431Merck KGaA21205
3533Ipsen19181
3641Viatris1900
3729UCB18178
3839Grifols1340
3938Jazz Pharmaceuticals1120
4035Menarini973
4143Sun741
4240Alexion410
4344Kyowa Kirin210
5042CSPC000
5044Jiangsu Hengrui000
5044Aurobindo000
5050Endo000
5050Sino000
5050Shanghai000
5050Sumitomo Dainippon000

The latest insights from HCPs mentioning the Top 50 Pharmaceutical Companies

The five pharmaceutical companies that were mentioned the most by HCPs on Twitter during July 2022 were Pfizer, Moderna, Johnson & Johnson, AstraZeneca and GSK.

Most mentioned pharmaceutical companies graph

CREATION.co identified a 34% decrease in mentions of pharmaceutical companies by HCPs this month compared to last month, with HCP mentions of Pfizer alone dropping from 8,193 to 4,946 posts. In spite of the lower number of mentions in July 2022, the top 5 pharmaceutical companies remained the same as last month.

The second most mentioned pharmaceutical company, Moderna, dominated the retweeted mentions with HCPs expressing both positive and negative sentiments about their COVID-19 vaccine. The most retweeted post by HCPs in July 2022, by Thai doctor Pokrath Hansasuta, receiving over 10,500 retweets, celebrated the efficacy of Moderna boosters provided by health influencer Dr. Eric Topol.

 

Tweet Translation: Boosting with Moderna is effective in preventing infection and preventing hospitalisation. It’s a relief that there’s one more piece of evidence to suggest (not yet (peer-reviewed)).

On the other hand, the second most retweeted post with over 5,000 retweets was from U.S. surgical oncologist Dr. Marty Makary where he criticised the low efficacy of Moderna’s vaccine in kids aged 6 months to 2 years and celebrated other healthcare professionals who spoke out about the issue.

The top shared links by HCPs discussed multiple issues surrounding COVID-19 vaccines:

  1. An ICAN Archive about Pfizer’s vaccine data from the FDA’s FOIA Litigation.
  2. An Article from Common Sense about the efficacy of Pfizer’s vaccine in children between the ages of 6 months and 5 years old.
  3. A Blog Post about a BBC documentary “Unvaccinated”.

Graph showing HCP conversation in July 2022

Conversation about the Top 50 pharmaceutical companies by HCPs was generally sustained with no particular drivers of conversation this month. Mentions of COVID-19 made up about 39% of the overall conversation with discussions about vaccine efficacy continuing to be the leading topic. 

Outside the COVID-19 conversation, at The 24th International AIDS Conference (AIDS 2022) HCPs mentioned ViiV Healthcare congratulating their new licensing agreement to expand development, manufacturing and supply of their long-acting HIV drug. HCPs shared the news while also sharing news of activists disrupting the conference to campaign for lower prices.

CREATION.co continues to analyse online HCP conversation on a variety of topics including virtual congress, healthcare changes since the pandemic, product development and therapy area specific insights.

To stay up to date, you can sign up to CREATION.co’s monthly eJournal.

Methodology notes:

  • In July 2022, CREATION Pinpoint® identified 11,567 healthcare professional (HCP) authored tweets from 5,382 individual HCPs mentioning a Top 50 Pharmaceutical company (according to revenue). 
  • Data for this research was analysed from the online Twitter conversations of HCPs in all languages mentioning a Top 50 Pharmaceutical company between 01 July and 31 July 2022.
  • Unless otherwise specified, mentions of a company are not limited to its Twitter account(s).
  • In some cases, a tweet may mention more than one company account (e.g. @abbottnews and @abbottglobal) – this only counts as one Company Mention and Account Mention.
  • Johnson & Johnson was included as a whole, encompassing its pharmaceutical subsidiary, Janssen. In July 111 of these posts mentioned Janssen

View the latest and archived trackers here

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Meet the Authors

Francesca Gan

Fran analyses the unprompted online conversations of healthcare professionals to produce actionable insights for clients. Her background in legal research provides a solid foundation in critical thinking and enables a well rounded approach to her data research.

Fran has a keen interest in netball and is a big follower of the New Zealand domestic netball league. She is also a lover of board games and card games, especially ones that involve shouting!

Chawanzi Chintu

Chawanzi has a passion for creativity and forward-thinking. With a background in media and communications these skills goes hand in hand when it comes to thinking of new and innovative ways to facilitate various marketing processes.

In her free time, Chawanzi balances her time taking care of her cat, pebbles and relaxing with a hydrating face mask.

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