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06.03.2020 | Tracker

Top 50 Pharma Tracker: HCPs discuss Gilead, Eisai and Merck & Co’s trial results

By Mary Kangley

February’s Top 50 Pharmaceutical Companies mentioned by HCPs on Twitter

Feb's Top 50 rank(Jan's Top 50 rank )CompanyTotal MentionsAccount mentionsAccount retweetsNumber of Twitter
accounts mentioned
11Johnson & Johnson94949813519
28Sanofi59138313014
310Gilead57510561
44Novartis5023337711
52GSK490176306
65Pfizer4252687110
73Merck & co423235122
86Roche412100233
97Bayer3567427
1012Lilly27914123
119AstraZeneca188140147
1213Novo Nordisk175148306
1320Boehringer166143304
1419BMS127105102
1515Takeda12593235
1614Amgen12091146
1711AbbVie1033955
1816Abbott9610433
1934Eisai93000
2021Mylan922901
2117Biogen9246152
2223Allergan883521
2318Fresenius7948133
2425Merck KGaA736184
2536UCB6723203
2628Regenero562311
2724Teva42704
2827Servier40301
2922Vertex393811
3029Astellas391933
3135Ipsen2824102
3226CSL24311
3350Stada arzneimittel231401
3443Mallinckrodt22951
3533Bausch22301
3632Daiichi-Sankyo211473
3738Ferring201021
3830Otsuka15513
3941Grifols15000
4042Alexion131141
4139Sun13901
4244Menarini12661
4331Celgene12522
4450Endo4000
4537Shire2000
4645Sumitomo dainippon2000
4740Chugai1000
5050Sino0000
5050Mitsubishi tanabe pharma0000
5050Jiangsu hengrui0000

The five pharmaceutical companies that were mentioned the most by HCPs on Twitter in February 2020 were Johnson & Johnson (J&J), Sanofi, Gilead, Novartis and GlaxoSmithKline (GSK).

Gilead and Sanofi reentered the top 5 HCP mentioned companies on account of their candidate products for the treatment of COVID19, which were in an experimental phase in February.

https://twitter.com/DrEricDing/status/1227447959488466947

As HCPs shared links to information on Twitter, J&J Nursing’s podcast, See You Now, remained from January’s top shared links, due to new episodes being released. A successful trial was shared from a Merck & co press release, but Eisai was mentioned after the FDA asked the company to withdraw its weight-loss drug. When disseminating this information, HCPs added comments highlighting the statistics behind the decision.

https://twitter.com/AustinChiangMD/status/1228417538154999808

The three most shared links by HCPs:

  1. Eisai asked to withdraw weight-loss drug lorcaserin (Belviq) by the FDA due to cancer risk (30 tweets).
  2. Merck & Co press release for successful Phase III Keynote-355 for pembrolizumab (Keytruda) plus chemotherapy in Metastatic Triple-Negative Breast Cancer (mTNBC) (24 tweets).
  3. J&J Nursing See You Now podcast (23 tweets).
https://twitter.com/BrennanSpiegel/status/1224875044561510400

HCP MENTIONS OF COMPANY TWITTER ACCOUNTS

Company account Account mentions
@Merck 222
@Pfizer 152
@JNJMedDeviceUKI 136

HCPs celebrated surgeon Ailín Rogers who was the first PROGRESS fellowship recipient, supported by J&J Medical Devices, also noting their support of women in surgery.

https://twitter.com/ailsybird/status/1228295632693202944

HCP mentions of top 50 pharmaceutical companies will be tracked monthly to observe how the rankings change over time. You can keep up to date with this and other pharmaceutical tracking including FDA and EMA drug approvals, within the Tracking section of CREATION Knowledge. For these updates straight to your inbox, you can sign up to our monthly eJournal.


READ LAST MONTH’S TOP 50 PHARMA TRACKER:

https://creation.co/knowledge/top-50-pharma-tracker-new-year-begins-with-failed-trials-and-successful-podcast-launch/

Methodology notes:

  • In February 2020, CREATION Pinpoint® identified 6,666 healthcare professionals (HCP) authored tweets from 3,677 individual HCPs, mentioning a top 50 pharmaceutical company (according to revenue).
  • Data for this research was analysed from the online Twitter conversations of HCPs in all languages mentioning a Top 50 pharmaceutical company between February 1st and February 29th 2020.
  • Unless otherwise specified, mentions of a company are not limited to its Twitter account(s).
  • In some cases, a tweet may mention more than one company account (eg. @abbottnews and @abbottglobal) – this only counts as one Company Mention but two Account Mentions.
  • The Number of Twitter Accounts Mentioned only include those accounts mentioned by HCPs.
  • * Johnson & Johnson was included as a whole, encompassing its pharmaceutical subsidiary, Janssen.
  • ** Whilst included in the Top 50 Pharma list according to revenue from 2019, Shire has since been acquired by Takeda and no longer holds a Twitter account.

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Meet the Author

Mary Kangley

As a Health Insights Consultant Mary is passionate about telling stories with data from online healthcare conversations. Her work is guided by a background in human and cyber-psychology providing a curiosity to understand what HCPs think. As a keen music fan, Mary’s greatest pride is her Spotify playlists that are continually growing as she makes new discoveries.

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