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02.02.2021 | Tracker

Top 50 Pharma Tracker: J&J new vaccine data drives increase in company posts online

By Maria Aguirre

Discover what healthcare professionals (HCPs) think about pharmaceutical products and their manufacturers, as it happens, through CREATION.co’s tracking updates. How are HCPs responding to drug launch news? How are HCPs talking about or engaging with the Top 50 pharma companies on social media? Each week CREATION.co’s tracking updates bring you the latest insights from the conversation of HCPs across the globe discussing these topics and more.

January’s Top 50 Pharmaceutical Companies mentioned by HCPs on Twitter

March
Rank
February
Rank
Company
Name
Total
Mentions
Account
Mentions
Account
Retweets
12AstraZeneca49,3112,93662
21Pfizer28,6602,171176
33Johnson & Johnson9,3241,048190
44GSK87927076
513Lilly64023591
66Merck & Co635485201
78Novartis63046414
87Roche56217956
95Sanofi52116452
1010Abbott42840221
1112Novo Nordisk42625751
129Bayer35015526
1314Gilead34514934
1418BMS2681918
1516Otsuka17494
1620Takeda17114444
1719Regeneron170386
1823Boehringer Ingelheim15012636
1922Fresenius1309831
2034Servier122130
2117Amgen1177429
2215AbbVie1098620
2321UCB797251
2411Mylan7350
2525Biogen70392
2629Chugai6711
2733Daiichi Sankyo66103
2831CSL514511
2928Astellas502912
3026Teva494519
3124Merck KGaA46369
3239Allergan4462
3327Menarini363023
3437Eisai31185
3530Ipsen25158
3636Bausch2071
3738Alexion18153
3832Grifols1200
3935Vertex1090
4040Sun300
4141Aurobindo100
4250Mitsubishi Tanabe Pharma100
5050Endo000
5050Jiangsu Hengrui000
5050Meiji000
5050Ono000
5050Shanghai000
5050Sino000
5050Sumitomo Dainippon000
5050Yunnan Baiyao000

January’s insights from HCPs mentioning the Top 50 Pharmaceutical Companies

The five pharmaceutical companies that were mentioned the most by healthcare professionals (HCPs) on Twitter during January 2021 remained the same as last month, with one ranking difference with Sanofi overtaking GSK: Pfizer, AstraZeneca, Johnson and Johnson (J&J), Sanofi and GSK.Top 50 Pharma discussed onlineWhilst Pfizer and AstraZeneca remained at the top of HCPs’ conversations with continued discussion of their COVID-19 vaccines, J&J’s latest press release with new vaccine data stirred HCP discussions online.

The volume of posts from HCPs about top 50 pharma companies decreased by 5% from December, yet was still more than 69,000 posts throughout January. Posts about AstraZeneca increased by 58% and those about J&J more than doubled with a 161% increase.

The most shared links by HCPs, from a variety of sources, gave important updates about the key vaccines, including J&J’s latest efficacy data:

  1. Johnson & Johnson’s press release stating their COVID-19 vaccine candidate had met its primary endpoint was the most shared link by HCPs: 475 times.
  2. HCPs also shared

an article from the BBC reporting that the gap between Pfizer vaccine doses should have halved.

  • A report in The Jerusalem Post was the third most shared, explaining that only 0.04% of Israelis caught COVID-19 after two shots of Pfizer vaccine.

Top 50 Pharma discussed online

The COVID-19 conversation in the context of top 50 pharma also began to decrease (-11% from December to January), making up 74% of the overall HCP conversation in January.

Outside of the COVID-19 conversation, HCPs used social media to discuss treatment for a variety of diseases. Oncology advancements, including product approvals, were shared online. One example was from Christine Lovly, a US medical oncologist who shared Roche’s FDA decision for tiragolumab in non-small cell lung cancer (NSCLC).

CREATION.co continues to analyse online HCP conversation on a variety of topics including virtual congresshealthcare changes since the pandemicproduct development and therapy area specific insights.

To stay up to date, you can sign up to CREATION.co’s monthly eJournal.

  • In January 2021, CREATION Pinpoint® identified 69,504 healthcare professional (HCP) authored tweets from 22,566 individual HCPs mentioning a top-50 pharmaceutical company (according to revenue).
  • Data for this research was analysed from the online Twitter conversations of HCPs in all languages mentioning a Top 50 pharmaceutical company between January 1st and January 31st 2021.
  • Unless otherwise specified, mentions of a company are not limited to its Twitter account(s).
  • In some cases, a tweet may mention more than one company account (eg. @abbottnews and @abbottglobal) – this only counts as one Company Mention and Account Mention.
  • Johnson & Johnson was included as a whole, encompassing its pharmaceutical subsidiary, Janssen. In January, 1,531 of these posts mentioned Janssen.

The Top 50 Pharma tracker archive

View all articles >

Meet the Author

Maria Aguirre

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