What are you searching for?

25.05.2020 | Tracker

UK HCPs celebrate NHS staff and give advice to patients on World Asthma Day

By Laura Marsh

UK HCPs celebrate NHS staff and give advice to patients on World Asthma Day

Each month, CREATION.co’s respiratory tracking update brings you the latest insights into the online UK healthcare professional (HCP) conversation regarding respiratory disease.

Within the UK HCP respiratory disease online conversation, discussions relating to COVID-19 continued at a steady level throughout the month. But interestingly this was not always the leading topic of conversation, as was seen on 5th May, when World Asthma Day prompted a large increase in online HCP social media posts.

On World Asthma Day, UK HCPs celebrated the continued work of their healthcare peers in supporting asthma patients during this time. The efforts of families, friends and carers in helping patients to manage their condition was also recognised.

The theme of this year’s World Asthma Day was ‘End Asthma Deaths’. HCPs shared UK asthma death statistics and called for national action to reduce the asthma death toll in this country, and particularly among those with a lower income. UK HCPs stated the need for more effective education about asthma for HCPs and the general public, as well as improved, regular asthma reviews for patients.

In addition, UK HCPs provided consistent advice and reminders to patients about how to best manage their asthma. In particular, patients were encouraged to: use their preventative inhaler, monitor their peak flows, and continue attending asthma check ups as usual.

Each month, we track the HCP conversation relating to respiratory disease and this month we have seen UK HCPs consistently using Twitter as a platform to raise awareness of asthma on World Asthma Day, above the noise of information relating to COVID-19.

You can keep up to date with this and other pharmaceutical tracking updates, including drug approvals within the Tracking section of CREATION Knowledge, or sign up to receive our monthly eJournal with all of our latest HCP insights.


READ THE PREVIOUS RESPIRATORY TRACKER:

UK HCPs protect peers and patients by responding to misinformation


Methodology

  • This article analysed the Twitter conversations of HCPs in the UK discussing respiratory disease and related terms between April 21 and May 20 2020, using CREATION Pinpoint®.
  • Between April 21 and May 20 2020, there were 5,116 UK HCP mentions of respiratory disease and related terms, from 2,483 unique UK HCP authors.

View all articles >

Meet the Author

Laura Marsh

Laura leads projects within the Insights team, analysing online conversations to understand the unmet needs of healthcare professionals.

In her spare time, Laura loves playing and watching netball as well as doing increasingly large jigsaw puzzles!

Suggested next


5 Steps To Make the Most Out Of Congress

29.05.2019 | Article

5 Steps To Make the Most Out Of Congress

5 Steps To Make the Most Out Of Congress

By Lara Meyer

06.07.2022 | Article

Leverage your Digital Opinion Leaders to dramatically increase awareness and drive meaningful action

Discover CREATION.co's winning presentation and award entry from BHBIA 2022

By Anni Neumann

View all articles >