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21.05.2021 | Tracker

UK HCPs discuss inhaler technique on World Asthma Day

By Mark Sullivan

Each month, CREATION.co’s respiratory tracking update brings you the latest insights into the online UK healthcare professional (HCP) conversation regarding respiratory disease. You can find the most up to date insights, and the archive, on our Respiratory Tracker landing page.

This month between April and May, the activity of UK HCPs discussing respiratory disease more broadly online was much higher than in the previous month, with the 05 May seeing the greatest number of posts for non COVID-19 conversation in all of 2021.  This month there were less posts regarding COVID-19 in the UK HCP respiratory disease conversation than in any of the preceding months in 2021.

The key driver behind the spike seen on 05 May was World Asthma Day, an annual event organized by the Global Initiative for Asthma to improve asthma awareness and care around the world. The theme this year was ‘Uncovering Asthma Misconceptions’ with the aim to provide a call to action to address common myths and misconceptions about asthma which are often detrimental and don’t help to raise awareness.

The day itself saw 549 social media posts from 249 UK HCP authors relating to the topic within the respiratory disease conversation. HCPs took the opportunity to address topics such as inhaler technique and also shared personal stories of treating asthma.

HCPs used social media to spread the latest articles and scientific findings surrounding Asthma, including data that young people with asthma have an increased risk of anxiety and depression during the pandemic. A possible reason being people with asthma could be at a high risk of developing severe illness from COVID-19.

In what was a quiet month for COVID-19 posts in the UK HCP respiratory disease conversation, there was concern and sympathy for the nation of India which saw a devastating second wave. HCPs were quick to offer their help, such as respiratory and intensive care physician Rahuldeb Sarkar (@rahuldebsarkar).

Each month, we track the HCP conversation relating to respiratory disease. You can keep up to date with this and other pharmaceutical tracking updates, including COVID-19 developments, within the Tracking section of CREATION Knowledge, or sign up to receive our monthly eJournal with all of our latest HCP insights.

If you would like to dig deeper into what we have seen this month then please do get in touch.

  • This article analysed the Twitter conversations of HCPs in the UK discussing respiratory disease and related terms between 21 April and 20 May 2021 using CREATION Pinpoint®.
  • Between 21 April and 20 May 2021, there were 3,913 UK HCP mentions of respiratory disease and related terms, from 1,648 unique UK HCP authors.

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Meet the Author

Mark Sullivan

Mark uses his passion for data analysis to study the online conversations of HCPs and find actionable insights which are presented to teams in the pharmaceutical industry so they can make informed decisions. Mark is an avid sports fan whether watching or playing. He enjoys spending time with his family and friends – but not as much when they tell him he needs a haircut.

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