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30.12.2021 | Tracker

UK Respiratory tracker

By Mark Sullivan

UK Respiratory tracker

Each month, CREATION.co’s respiratory tracking update brings you the latest insights into the online UK healthcare professional (HCP) conversation regarding respiratory disease.

The conversation level of UK HCPs discussing respiratory disease on Twitter

In the final respiratory tracker of the year, the activity of UK HCPs discussing respiratory disease online, between November and December, once again decreased in volume to 3,341 mentions. With the highest volume of posts in one day being 207, this was the first respiratory tracker since September 2021 to have not had a day with over 300 posts. As has been the common theme of 2021, the volume of COVID-19 related posts was less than the volume of non COVID-19 respiratory disease mentions.

An image of a graph showing UK HCP mentions of respiratory disease on Twitter

25 November saw the most respiratory disease online posts from UK HCPs this month, similarly to this time in 2020 , was largely driven by the British Thoracic Society hosting their 2021 winter meeting, which took place on Wednesday 24 – Friday 26 November as an online-only event. UK HCPs used the hashtag #BTSWinter2021 to discuss the online meeting with one another, the most engaged with post during the meeting was from a Consultant Respiratory & General Medicine Physician using the Twitter handle @BTSchair. Their tweet explaining the Cochrane review presentation received over 20 retweets from fellow UK HCPs and over 170 likes from HCPs and non-HCPs alike.

Interestingly, there was nothing to separate the top two hashtags claiming the coveted top spot for most used hashtag this month, and were actually used together 25 times over the course of the month. The aforementioned #BTSWinter2021 was used 157 times by UK HCPs discussing respiratory diseases, as was #COPD. We reported last month on how HCPs used World COPD Day 2021 to raise awareness of the condition and this month UK HCPs, such as Rebecca D’Cruz, were able to discuss the prevention, treatment and recovery for COPD patients. 

In the COVID-19 online conversation space, an article from ‘The Secret Consultant’ (an anonymous respiratory doctor) titled ‘ICU is full of the unvaccinated – my patience with them is wearing thin’ was the most shared story by UK HCPs this month with 39 posts of the article. HCPs such as Tom Lawton shared the sentiment of the article and urged people to be vaccinated against COVID-19, before it’s too late. Interestingly, it was a non-HCP who received the most engagement from UK HCPs this month, with over 30 HCPs sharing the post, proposing Christmas be moved to a less dangerous time of year for respiratory diseases. 

Each month, we track the HCP conversation relating to respiratory disease.

You can keep up to date with this and other pharmaceutical tracking updates, including COVID-19 developments, within the Tracking section of CREATION Knowledge, or sign up to receive our monthly eJournal with all of our latest HCP insights. 

If you would like to dig deeper into what we have seen this month then please do get in touch.

Methodology

  • This article analysed the Twitter conversations of HCPs in the UK discussing respiratory disease and related terms between 21 November and 20 December 2021 using CREATION Pinpoint®.
  • Between 21 November and 20 December 2021, there were 3,341 UK HCP mentions of respiratory disease and related terms, from 1,565 unique UK HCP authors. 

The UK Respiratory tracker archive

November 2021: Healthy lungs have never been more important to UK HCPs

October 2021: UK HCPs agree with 3 key messages of NHS campaign #AskAboutAsthma

September 2021: UK HCPs voice concern as cigarette company takes more control of UK inhaler market

August 2021: UK HCPs Debate The Comparisons Drawn Between COVID-19 And Other Viruses

July 2021: UK HCPS debate the impact of “Freedom Day

June 2021: UK HCPS RALLY BEHIND THEIR PEERS AND OTHERS WARN OF ‘THUNDERSTORM ASTHMA’

May 2021: UK HCPs discuss inhaler technique on world asthma day

April 2021: UK HCPs celebrate positive trial for asthma drug used in COVID-19 patients

March 2021: UK HCPS SHARE SCIENTIFIC RESEARCH IN COPD AND ENCOURAGE PEER PARTICIPATION IN SURVEYS

February 2021: UK HCPs call for roll out of Respiratory Support Units at virtual BTS Winter Meeting

January 2021: UK HCPs use blue heart 💙 to show support for frontline respiratory healthcare workers

December 2020: UK HCPs engage with new COVID-19 respiratory support guidance from BTS and ICS

November 2020: UK HCPs celebrated new COPD patient charter on World COPD Day

October 2020: Virtual medical conferences drive online conversation in respiratory disease

September 2020: Respiratory conversation increased throughout month as HCPs #AskAboutAsthma

August 2020: In the absence of external developments, UK HCP interest in COVID-19 depletes

July 2020: UK doctors dismiss claims that masks limit oxygen intake for respiratory patients

June 2020: UK HCPS PRAISE NHS TRIAL ENROLMENT THAT LED TO DEXAMETHASONE APPROVAL FOR COVID-19

May 2020: UK HCPS CELEBRATE NHS STAFF AND GIVE ADVICE TO PATIENTS ON WORLD ASTHMA DAY

April 2020: UK HCPS PROTECT PEERS AND PATIENTS BY RESPONDING TO MISINFORMATION

March 2020: UK HCPs continue to educate on the coronavirus

February 2020: HCPS CONSISTENTLY ENGAGED WITH ASTHMA UK THROUGHOUT JANUARY

January 2020: UK HCPS DISCUSS #WORLDCOPDDAY AND #BTSWINTER2019

December 2019: UK HCPS SLAM BBC NEWS ARTICLE ON ASTHMA CARBON FOOTPRINT

November 2019: HCPS ENCOURAGE PATIENTS TO #ASKABOUTASTHMA

View all articles >

Meet the Author

Mark Sullivan

Mark uses his passion for data analysis to study the online conversations of HCPs and find actionable insights which are presented to teams in the pharmaceutical industry so they can make informed decisions.

Mark is an avid sports fan whether watching or playing. He enjoys spending time with his family and friends – but not as much when they tell him he needs a haircut.

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