21.10.2020 | Insight

Virtual medical conferences drive online conversation in respiratory disease

By Laura Marsh

Each month, CREATION.co’s respiratory tracking update brings you the latest insights into the online UK healthcare professional (HCP) conversation regarding respiratory disease. You can find the most up to date insights, and the archive, on our Respiratory Tracker landing page.

This month, between September and October, the UK HCP online conversation in respiratory disease relating to COVID-19 remained at a fairly steady level, with spikes in the non COVID-19 topics causing the fluctuation in volume seen in the chart below. The two highest peaks in UK HCP conversation occurred on 25 Sep and 1 Oct, both coinciding with respiratory focused conferences, which HCPs actively discussed on Twitter.

The first conference, causing the largest peak in the UK HCP respiratory disease conversation this month around 25-26 September, was the Primary Care Respiratory Society Conference 2020. The event hashtag #PCRS2020 was the third most popular among UK HCPs discussing respiratory disease this month, after #COVID19 and #COPD, and the @PCRSUK Twitter account was also the account most frequently engaged with by HCPs during this tracking period. HCPs engaged in discussions around a few key sessions, covering topics such as the management of paediatric asthma and inhaler technique.

The British Society of Allergy and Clinical Immunology (BSACI) Digital Conference 2020 was the second event to peak the interest of UK HCPs on Twitter this month, around 1-2 October. Some key asthma topics discussed online by HCPs included device prescription, medication non-adherence and poorly controlled paediatric asthma. One consultant paediatrician, Tushar Banerjeee, was particularly active and influential in this conference discussion, with 15 of his own posts, and 9 reshares of his content from his UK peers.

Each month, we track the HCP conversation relating to respiratory disease and this month we have seen UK HCPs using Twitter as a platform to raise awareness of asthma and encourage engagement with national health initiatives.

You can keep up to date with this and other pharmaceutical tracking updates, including COVID-19 developments within the Tracking section of CREATION Knowledge, or sign up to receive our monthly eJournal with all of our latest HCP insights.

If you would like to dig deeper into what we have seen this month then please do get in touch.


  • This article analysed the Twitter conversations of HCPs in the UK discussing respiratory disease and related terms between 21 September and 20 October 2020, using CREATION Pinpoint®.
  • Between 21 September and 20 October 2020, there were 4,213 UK HCP mentions of respiratory disease and related terms, from 1,974 unique UK HCP authors.


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Meet the Author

Laura Marsh

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