Your Go-To Guide for Understanding and Engaging Digital Opinion Leaders

As pharmaceutical companies continue to evolve in the digital space, Digital Opinion Leaders (DOLs) play a vital role in shaping conversations impacting healthcare professionals and patient communities. Understanding their role and how to engage with them effectively can enhance your congress strategy, support your marketing initiatives, help build new meaningful connections and create impactful interactions. 

Whether you’re just starting your journey with DOLs or looking to refine your engagement strategies, we’ve compiled a selection of our latest CREATION.co’s top resources to help you navigate this landscape effectively:

Setting the Record Straight on DOLs

Misconceptions about DOLs can lead to ineffective engagement strategies. In Let’s Set Things Straight About DOLs, we address common misunderstandings and highlight what truly makes a DOL impactful.

Spotlight on a DOL: Dr. Icro Meattini

Discover how our DOL Finder tool can support you to find your DOLs. See how we identified Dr. Icro Meattini as a key voice in the breast cancer space . Learn how his insights are shaping discussions and why he stands out as an influential figure in the field.

DOLs Are Not Your Paid Media Channel

In this article we share why DOLs are not a paid media channel. Their impact stems from authentic engagement, making a strategic approach essential.

An interview with Digital Opinion Leader Dr. Kevin Fernando

Gain first-hand insights from a leading DOL in our interview with Dr. Kevin Fernando. Learn about his approach to digital engagement and what makes an effective DOL strategy.

Veeva Link Key People, IQVIA Expert Ecosystem or CREATION DOL Finder: which DOL insights platform to choose?

Choosing the right DOL insights platform can be difficult. In this comparative analysis, we explore how CREATION’s DOL Finder tool compares to others in the market, helping you make an informed decision.

The Power of Peer Impact in DOL Engagement

DOL engagement isn’t just about identifying key voices—it’s about understanding the influence they have on their peer network. The Power of Peer Impact explores this further.

Learn More Through Our Webinars

For a deeper dive into DOL strategies and best practices, explore our expert-led webinars:

• DOL Finder Demo – See how our tool identifies and analyses DOLs.
• DOL Peer Impact – Understand why DOL engagement differs from influencer marketing.
• Identifying Your Rising Star DOLs – Learn how to spot emerging voices in healthcare.
• The Beginner’s Guide to DOLs – A perfect starting point if you’re new to DOL engagement.

To learn more about how we could support you with Digital Opinion Leader identification, engagement and activation, please get in touch.