KOL and DOL Interviews

1. Interview style and tone for engagement.

Formal stand-up interview (Traditional news style)

Tabletop conversation (Diary of a CEO style)

Virtual

How will media be launched and distributed?

• Company corporate social media posts?
• Individual team amplification?
• Rep distribution?
• HCP and Digital Opinion Leader amplification?
• Unique channels to consider for markets.

3. Mixed language interviews, translation, captioning.

Case study:

The right interview script is essential for high quality KOL interviews. KOLs need to feel relaxed about sharing their views, and to be confident that the conversation will be credible and professional.

Prior to conducting a series of KOL interviews, we worked with our client’s brand and medical team to develop a script that would engage the KOLs in discussing their views on our client’s data.

Using briefing materials from the client, we developed the interview outline and then refined with our client’s team to reach an approved set of questions and discussion points. The result was a series of excellent conversations with KOLs.

4. Rapid approval of short clips during live event and on-site medical approvals.

When you are releasing new data during a medical congress, timely dissemination of new materials can add significant reach to the data among HCPs.

During congress events, we film a series of interviews with our clients’ KOLs and DOLs, discussing their reactions to new data launched during the meeting. In order to enable rapid deployment of insights from the interviews, we work closely with our clients’ teams during and after the interviews, selecting specific clips for rapid editing, approval, production and sharing. Movie clips are produced and ready to share on multiple channels while the congress meeting is still taking place, so that our clients can share them.

In one market, thanks to rapid, targeted deployment of the finished videos, our client immediately reached an additional 11,000 HCPs who were not in person at the medical meeting.

6. Other on-site logistics: studio location, setup.

Creating the right studio environment can add significant value to the video outputs and the KOL experience.

For a congress in the US, our client had booked a hospitality room on site and asked us to record interviews with KOLs.

Using information provided by the venue in advance, we planned the studio setup, creating a mock-up of the setup for practice sessions ahead of arriving on site.

We transported high-quality movie cameras, lighting and recording equipment to the interview location, creating an environment that was reassuringly professional and ideal for recording with the KOLs.

Project timeline