The definition of a ‘patient influencer’ and their role within the healthcare industry varies greatly. Generally, a patient influencer is a highly visible and trusted health consumer, who uses social media to share their experiences of living with or caring for someone with a chronic illness. Their goal is to raise awareness of, and help others with their condition. Many patient influencers see themselves as patient advocates, helping others on their health journey, however, their massive online audiences truly make them influencers.
For a list of ways you could engage your DOLs, click here.