Daniel Ghinn is the founder of CREATION.co, an insights product company serving pharmaceutical and life sciences organisations. His work helps teams understand how professional knowledge travels between peers and engage more thoughtfully with scientific communities.
Over twelve years ago, Daniel introduced and articulated the concept of Digital Opinion Leaders (DOLs), helping pharmaceutical teams move beyond visibility-based assumptions toward a nuanced understanding of peer impact. He has worked with global pharmaceutical organisations, medical device companies, and international health bodies seeking to align with how professionals actually learn from one another.
Daniel led the development of CREATION Pinpoint, an AI-supported platform that identifies and analyses healthcare professional networks at scale. Through this work, his team has listened to billions of social media interactions and built one of the world’s largest curated datasets of online HCP profiles.
He hosts the Better Listening for Better Health podcast, exploring how knowledge, experience, and trust circulate between peers in clinical practice.
Daniel’s work is guided by a belief that influence in science-led professions is not something to be manufactured, but something to be understood, respected, and supported with care. PEER IMPACT distils more than a decade of insights about how influence actually operates in healthcare.
Connect with Daniel:
LinkedIn
Better Listening for Better Health Podcast
