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Meet the Author

Daniel Ghinn

Daniel has been at the helm throughout the company’s life since 1998. His rich expertise in working with pharmaceutical businesses has enabled CREATION to build business solutions that fit our clients’ needs.

Daniel is married to Jo, has three children, a cat, a dog, 28 fish, and 160,000 bees.

Articles by Daniel Ghinn

21.05.2022 | Webinars

Medical Affairs: The New Digital Normal for HCP Relationships

Live Webinar | Wed 15 and Thur 16 June, 2022 | New Case Studies and Stories | Register now

By Anni Neumann and Daniel Ghinn

10.08.2021 | Article

Pharma calls for urgent governance of online medical information

Pharma calls for urgent governance of online medical information

By Daniel Ghinn

02.08.2021 | Webinars

Activating Digital Opinion Leaders 2.0

A decade after first introducing the world to DOLs, Anni and Daniel share their learnings

By Anni Neumann and Daniel Ghinn

13.07.2021 | Article

Health misinformation can be deadly. Here’s how it’s being fixed

Public health strategy is communication strategy

By Daniel Ghinn

10.06.2021 | Article

The role of Digital Opinion Leaders is more important than ever

The role of Digital Opinion Leaders is more important than ever

By Daniel Ghinn

09.03.2021 | Article

Predictive insights for market access strategy from HCP views

Understanding the evolving views of healthcare professionals before product launch

By Daniel Ghinn

08.03.2021 | Article

The route to market access

The route to market access can help shape a pharmaceutical company’s investment strategy

By Daniel Ghinn

27.11.2020 | Article

Ten questions to ask about your HCP Digital Opinion Leaders

Define what’s most important in your particular DOL identification and profiling scenario

By Daniel Ghinn

28.10.2020 | Article

On partnership, systemic silence and why clapping is not enough

By Daniel Ghinn

21.08.2020 | Article

The rise of influencer marketing in healthcare

The rise of influencer marketing in healthcare

By Daniel Ghinn

Pharma Strategy for virtual congress in 2020

23.04.2020 | Article

Pharma Strategy for virtual congress in 2020

Pharma Strategy for virtual congress in 2020

By Daniel Ghinn

Innovating to support your COVID-19 health communications response

23.03.2020 | Article

Innovating to support your COVID-19 health communications response

Innovating to support your COVID-19 health communications response

By Daniel Ghinn

Our enemy is fear, not #coronavirus

12.02.2020 | Article

Our enemy is fear, not #coronavirus

Our enemy is fear, not #coronavirus

By Daniel Ghinn

[VIDEO] Allyson Ocean on how and why social media empowers her work in #PancreaticCancer

25.11.2019 | Article

[VIDEO] Allyson Ocean on how and why social media empowers her work…

Dr. Allyson Ocean describes herself on Twitter as 'GI Medical Oncologist @nyphospital @meyer

By Daniel Ghinn

Pharma transformation for the digital age

05.11.2019 | Article

Pharma transformation for the digital age

There are signs that pharmaceutical companies are making progress with the digital resources

By Daniel Ghinn

Which UK HCP would make the best NHS App Ambassador? Now you can decide

12.09.2019 | Article

Which UK HCP would make the best NHS App Ambassador? Now you…

“The best advert for our NHS is our extraordinary staff who continue to be the envy of the

By Daniel Ghinn

01.07.2019 | Whitepaper

eBook: 101 ways to transform your pharma brand strategy

101 Ways to Transform Your Pharmaceutical Brand Strategy

By Daniel Ghinn

US HCPs have tweeted 278M times, and they're not stopping

23.05.2019 | Article

US HCPs have tweeted 278M times, and they’re not stopping

US HCPs have tweeted 278M times, and they're not stopping

By Daniel Ghinn

Pharmaceutical social media after Cambridge Analytica

20.05.2019 | Article

Pharmaceutical social media after Cambridge Analytica

Pharmaceutical social media after Cambridge Analytica

By Daniel Ghinn

Pakistan: how healthcare professionals use social media

07.05.2019 | Article

Pakistan: how healthcare professionals use social media

HCPs in Pakistan are using public social media to talk to one another in a visible manner

By Daniel Ghinn

Learning from healthcare professionals in Pakistan

16.04.2019 | Article

Learning from healthcare professionals in Pakistan

Next week I will be speaking at the Pakistan Pharmaceutical Manufacturers Association

By Daniel Ghinn

How artificial Intelligence is empowering our knowledge workers and informing health strategy

05.03.2019 | Article

How artificial Intelligence is empowering our knowledge workers and informing health strategy

How artificial intelligence is empowering our knowledge workers and informing...

By Daniel Ghinn

What do healthcare professionals call germline BRCA mutation?

06.09.2018 | Article

What do healthcare professionals call germline BRCA mutation?

What do healthcare professionals call germline BRCA mutation?

By Daniel Ghinn

SGLT2 inhibitors: an emerging option for cardiologists?

05.09.2018 | Article

SGLT2 inhibitors: an emerging option for cardiologists?

SGLT2 inhibitors: an emerging option for cardiologists?

By Daniel Ghinn

CAR-T cell therapy: what we learned from 4,000 healthcare professionals

26.07.2018 | Article

CAR-T cell therapy: what we learned from 4,000 healthcare professionals

CAR-T cell therapy: what we learned from 4,000 healthcare professionals

By Daniel Ghinn

Understanding HCPs to build a meaningful brand

22.06.2018 | Article

Understanding HCPs to build a meaningful brand

his article I will explore healthcare professionals’ (HCPs’) perceptions of pharmaceutical

By Daniel Ghinn

E-cigarettes in hospitals? Here's what healthcare professionals think

23.05.2018 | Article

E-cigarettes in hospitals? Here’s what healthcare professionals think

The report caused an immediate stir among the online community of healthcare professionals

By Daniel Ghinn

Bryan Vartabedian

27.04.2018 | Article

Three Key Insights – Bryan Vartabedian

WHAT ARE YOUR HOPES OR VISION FOR THE FUTURE OF HEALTHCARE ENGAGEMENT

By Daniel Ghinn

Doctors who blog and tweet leave a legacy for world health

27.03.2018 | Article

Doctors who blog and tweet leave a legacy for world health

the goal to “champion the importance of family medicine and to combat misinformation”

By Daniel Ghinn

What doctors say about the 2017 UK Budget

12.01.2018 | Article

What doctors say about the 2017 UK Budget

“Twitter is a much better source of budget analysis for NHS than any news outlet”

By Daniel Ghinn

Launch strategies for Business Intelligence

12.12.2017 | Article

Launch strategies for Business Intelligence

We live in an exciting time of opportunity for pharmaceutical business intelligence...

By Daniel Ghinn

02.10.2017 | Whitepaper

White Paper: Activating Digital Opinion Leaders

As the internet continues to thrive and grow, more and more healthcare professionals

By Daniel Ghinn

Engaging the digital healthcare professional

24.08.2017 | Article

Engaging the digital healthcare professional

Some years ago I spoke with an emergency medic who had twenty five years’ experience...

By Daniel Ghinn

What HCPs say about Roche’s breast cancer drug

02.08.2017 | Article

What HCPs say about Roche’s breast cancer drug

In June, NICE – the UK’s health spending policymaker – made a decision to recommend...

By Daniel Ghinn

Strategic Planning for Pharma in the Digital Age

29.06.2017 | Article

Strategic Planning for Pharma in the Digital Age

Twenty years ago, the Internet promised to change everything. While doctors were starting...

By Daniel Ghinn

How healthcare professionals engage NICE online

25.04.2017 | Article

How healthcare professionals engage NICE online

Three years ago, I told a story about healthcare professionals (HCPs) reaching out to NICE..

By Daniel Ghinn

09.03.2017 | Article

Study of UK HCP conversation shows needs in Type 1 Diabetes care

A study of conversations about Type 1 Diabetes taking place on public social media among...

By Daniel Ghinn

syringe

16.02.2017 | Article

Fifteen uses for Botox you never knew doctors talked about

Listening to healthcare professionals (HCPs) talking about medicines can provide...

By Daniel Ghinn

19.01.2017 | Whitepaper

White Paper: Professional Network: How HCPs are using social media professionally

Written by CEO Daniel Ghinn, originally printed in Innovations in Pharmaceutical Technology

By Daniel Ghinn

american flag

28.12.2016 | Article

What doctors say about Obamacare after US election

The Patient Protection and Affordable Care Act, also known as the ‘Affordable Care Act’...

By Daniel Ghinn

What healthcare professionals say about Christmas

06.12.2016 | Article

What healthcare professionals say about Christmas

This year’s CREATION Christmas card features a few fun highlights from our data on...

By Daniel Ghinn

Part 2 - 7 metrics to find your HCP Digital Opinion Leaders

21.11.2016 | Article

[VIDEO] 7 metrics to find your HCP Digital Opinion Leaders

Following on from our article series, 7 metrics to find your HCP Digital Opinion Leaders...

By Daniel Ghinn

What a team! Unique brains + unique technology for German vaccines study

16.11.2016 | Article

What a team! Unique brains + unique technology for German vaccines study

This week I took part in a call with a group of international client colleagues, in which...

By Daniel Ghinn

Part 2 - 7 metrics to find your HCP Digital Opinion Leaders

27.10.2016 | Article

Part 2 – 7 metrics to find your HCP Digital Opinion Leaders

In the first part of this 2-part series, I presented three essential metrics to consider...

By Daniel Ghinn

Part 1 - 7 metrics to find your HCP Digital Opinion Leaders

24.10.2016 | Article

Part 1 – 7 metrics to find your HCP Digital Opinion Leaders

Since the launch of CREATION Pinpoint in 2013, we have been refining our methodologies...

By Daniel Ghinn

What doctors say about EpiPen pricing

19.10.2016 | Article

What doctors say about EpiPen pricing

Heather Bresch, CEO of pharmaceutical company Mylan, appeared before the US government’s...

By Daniel Ghinn

The lady leading the march, and the chanting.

09.08.2016 | Article

What doctors say about Theresa May’s re-appointment of Jeremy Hunt

In my last article for this column, I looked at how doctors were talking about the EU...

By Daniel Ghinn

What doctors say about Zika virus

21.06.2016 | Article

What doctors say about Zika virus

This month marks one year since lab tests in Brazil confirmed that the mosquito-borne...

By Daniel Ghinn

What Doctors Say About Their EU Referendum Vote

21.06.2016 | Article

What Doctors Say About Their EU Referendum Vote

Two-thirds of UK healthcare professionals (HCPs) who talk about the NHS in relation to...

By Daniel Ghinn

Growing our Team in 2016

26.01.2016 | Article

Growing our Team in 2016

Experience tells us that we deliver the best outcome for our clients when we blend our...

By Daniel Ghinn

13.11.2015 | Article

GRIM Challenge to support Ukraine mission

In January, some members of Creation Healthcare’s team will be travelling to Ukraine for...

By Daniel Ghinn

19.10.2015 | Article

Ten Tips for a Successful Pharma Tweet Chat

In the first of this two-part series I shared ten examples of Tweet chats that are...

By Daniel Ghinn

18.10.2015 | Article

Ten Tweet Chats Transforming Pharma Digital Engagement

The past few of years have seen healthcare companies increasingly take to Twitter to host...

By Daniel Ghinn

User research informs education website

12.09.2015 | Article

Tesaro Discovers the Power of the e-Patient

By conventional measures of social media success, Ahava Emuna Lange is not a social media...

By Daniel Ghinn

26.06.2015 | Article

Oncologists’ conversations mapped in the Creation Pinpoint Oncology Project

At Health 2.0 conference in Barcelona last month, I presented a brand new way of analysin...

By Daniel Ghinn

25.06.2015 | Article

Boehringer Ingelheim partners for innovation in COPD

Among the examples of innovation in pharmaceutical company engagement I have profiled...

By Daniel Ghinn

UK study shows how healthcare professionals use social media: #kfdigital15

16.06.2015 | Article

UK study shows how healthcare professionals use social media: #kfdigital15

I presented some of CREATION's latest research on UK healthcare professionals' use of...

By Daniel Ghinn

29.05.2015 | Article

What will we learn from online conversations between oncologists?

On HCPDOLs.com we have been documenting the rise in healthcare professionals’ use of...

By Daniel Ghinn

User research informs education website

29.05.2015 | Article

Why new FDA social media guidance will not be a magic pill…

For many years, the pharmaceutical industry has been crying out for improved guidance on...

By Daniel Ghinn

18.05.2015 | Article

Unveiling the Creation Pinpoint Oncology Project

This week at Health2.0 Conference in Barcelona (#health2eu) I will unveil the Creation...

By Daniel Ghinn

User research informs education website

10.04.2015 | Article

Creation Pinpoint awarded PharmaVOICE “Celebrating Innovation”

We are so honoured that Creation Pinpoint, our healthcare professional insights service...

By Daniel Ghinn

16.03.2015 | Article

HealthUnlocked – a powerful social media platform for patient market research

“Ask questions. Get answers. Connect with others like you”, reads HealthUnlocked’s...

By Daniel Ghinn

User research informs education website

19.02.2015 | Article

Want public health news fast? Follow doctors.

Greg Matthews over at W2O Group has just posted an excellent analysis of the role of...

By Daniel Ghinn

17.02.2015 | Article

10 powerful photos that tell the story of life on the Ebola…

In November 2014 the first group of UK NHS staff set off for Sierra Leone to treat victim...

By Daniel Ghinn

13.02.2015 | Article

Vaccine pricing in the poorest countries: can profit and helping the poor…

Over the past few weeks, pressure has been placed on pharmaceutical companies to reduce...

By Daniel Ghinn

05.02.2015 | Article

Pfizer breaks new ground in social media with ‘Get Old’ campaign

Pfizer breaks new ground in social media with ‘Get Old’ campaign

By Daniel Ghinn

15.01.2015 | Article

Ten social media events that changed the world of healthcare in 2014

2014 has been an incredible year for social media in healthcare. Consumers and patients...

By Daniel Ghinn

27.11.2014 | Article

Oncology nurses prefer public social media, says survey

Oncology Nurse Advisor has just published the results of its Social Media Survey...

By Daniel Ghinn

27.11.2014 | Article

UK NHS promises digital access to health records for all by 2015

The UK NHS has unveiled plans that promise to give every patient in the UK digital access...

By Daniel Ghinn

03.10.2014 | Article

101 Ways to Transform Your Pharma Brand Strategy: Free Webinar

As a pharmaceutical brand manager, if you could hear what your customers are asking...

By Daniel Ghinn

User research informs education website

19.09.2014 | Article

How big data is transforming medical information insights

Next Tuesday I will be speaking at the DIA 8th Annual European Medical Information and...

By Daniel Ghinn

09.09.2014 | Article

What healthcare professionals really think about health reform in the US and…

Earlier this year I was with Matthew Holt, the founder and orchestrator of Health2.0...

By Daniel Ghinn

04.09.2014 | Article

Stanford Medicine X: 100,000 healthcare professionals on Twitter

This week Creation Healthcare's Chief Innovation Officer, Paul Grant, is at Stanford...

By Daniel Ghinn

30.08.2014 | Article

How Johnson & Johnson Engages Nurses in Rich Integrated Digital Campaign

By 2020, the US will face a shortage of 800,000 nurses, according to statistics quoted by...

By Daniel Ghinn

31.07.2014 | Article

FDA guidance on twitter is irrelevant for global pharma

In June this year, the US FDA issued draft guidance for healthcare companies on how to...

By Daniel Ghinn

10.07.2014 | Article

When emergency medicine becomes entertainment, lines become blurred

The story of emergency room nurse Katie Duke being fired from Manhattan's New York ...

By Daniel Ghinn

23.06.2014 | Article

Did Digital Opinion Leaders Shape NICE Guidance on Xtandi?

On 19th March 2014, NICE, the National Institute for Health and Care Excellence which...

By Daniel Ghinn

23.06.2014 | Article

Digital Opinion Leaders in Diabetes: The Worldwide HCP Social Media Study

I recently presented a webinar entitled 'Digital Opinion Leaders in Diabetes...

By Daniel Ghinn

14.05.2014 | Article

Pinterest for Pharma, revisited

Two years ago, I wrote an introduction Pinterest for pharmaceutical companies...

By Daniel Ghinn

02.05.2014 | Article

What would you ask doctors about diabetes?

If you could learn anything at all about diabetes from what doctors say all over the world..

By Daniel Ghinn

16.04.2014 | Article

Digital Opinion Leaders in Diabetes: The Worldwide HCP Social Media Study

Listening to what doctors say on public social media is useful for companies who want to...

By Daniel Ghinn

07.04.2014 | Article

Eight years of Twitter for Pharma – From Birth to Adolescence

Healthcare professionals are increasingly using social media sites like podcasts, blogs...

By Daniel Ghinn

04.04.2014 | Article

A big week for Creation Pinpoint

It’s been a big week for Creation Pinpoint with the launch of our movie on healthcare....

By Daniel Ghinn

04.04.2014 | Article

Five Lessons From GSK in Social Media

“There’s a tension between opportunity and risk”, says Simon Quayle, Director of Digital...

By Daniel Ghinn

02.04.2014 | Article

This is Creation Pinpoint: The Movie

This is Creation Pinpoint, The Movie: it’s everything you could want to know about Creation

By Daniel Ghinn

20.03.2014 | Article

New video maps worldwide doctors & HCP growth on Twitter, 2006-2014

When we launched Creation Pinpoint, the first and only tool for studying conversations...

By Daniel Ghinn

19.02.2014 | Article

Renhe Pharma loses $160m after Chinese doctor’s Weibo post

At the end of last year I compiled a list of my top-ten 'firsts' for pharmaceutical...

By Daniel Ghinn

31.01.2014 | Article

Breast & bowel cancers most discussed by HCPs online in the UK

Later this month I'm co-presenting a webinar on UK HCP conversations about oncology and...

By Daniel Ghinn

31.01.2014 | Article

Webinar: The Oncology environment – Insights from online healthcare professionals in the…

In a new study conducted using Creation Pinpoint*, thousands of online conversations...

By Daniel Ghinn

04.01.2014 | Article

Top-10 Pharma Social Media Firsts in 2013

As 2013 draws to a close, I have put together a list of my top-ten favourite pharma social..

By Daniel Ghinn

19.11.2013 | Article

Boehringer ‘Digital Opinion Leader’ Twitter collaboration is a first

Professor Andrew McIvor is one of a new breed of emerging 'Digital Opinion Leaders'...

By Daniel Ghinn

06.11.2013 | Article

A rare look “under the hood” of HCP research

Later this month, I’ll be at Health 2.0 Europe Conference in London, along with hundreds...

By Daniel Ghinn

01.11.2013 | Article

Healthcare Engagement Strategy Awards 2013 – Winners Announced

After a long research and judging process, the wait is finally over and I am delighted...

By Daniel Ghinn

User research informs education website

04.10.2013 | Article

Boehringer ‘Digital Opinion Leader’ Twitter Collaboration is a First

Professor Andrew McIvor is one of a new breed of emerging ‘Digital Opinion Leaders’,...

By Daniel Ghinn

19.06.2013 | Article

How Sanofi Iberia equips doctors for digital engagement

As doctors increasingly use public social media channels to collaborate with peers and...

By Daniel Ghinn

17.05.2013 | Article

NHS 111 in healthcare professional tweets

It's been a tough few weeks for the NHS 111, the new UK health service which NHS Choices...

By Daniel Ghinn

09.04.2013 | Article

Young physicians prefer public social media, says Kantar Media data

Research recently published in a post by Bernie Cognac on Kantar Media's brilliant new...

By Daniel Ghinn

08.04.2013 | Article

How Social Media is Changing the Lives of Doctors

Daniel Ghinn at #opnhealth hosts TEDxNijmegen live in Thessaloniki, Greece...

By Daniel Ghinn

08.04.2013 | Article

Social Media: Changing the lives of doctors worldwide (TEDxNijmegen live in Thessaloniki)

My presentation at #opnhealth hosts TEDxNijmegen live in Thessaloniki, Greece in 2013...

By Daniel Ghinn

User research informs education website

05.04.2013 | Article

Where in the world?

We're often asked where in the world Creation Pinpoint is monitoring conversations...

By Daniel Ghinn