Daniel has been at the helm throughout the company’s life since 1998. His rich expertise in working with pharmaceutical businesses has enabled CREATION to build business solutions that fit our clients’ needs.
Daniel is married to Jo, has three children, a cat, a dog, 28 fish, and 160,000 bees.
11.01.2024 | Webinars
The learnings from 2023 shaping innovations in pharma HCP engagement
By Daniel Ghinn and Cameron Bassindale
14.12.2023 | Webinars
Celebrating and learning from the online HCP community
By Daniel Ghinn and Anni Neumann
On-Demand | Webinars
The world’s most comprehensive syndicated study of the top 50 Global DOLs in Type 2 Diabetes
By Daniel Ghinn and Mark Sullivan
On-Demand | Webinars
Discover 10 congress maximizers from eHCP insights prior to, during and post congress...
By Mary Fletcher-Louis and Daniel Ghinn
On-Demand | Webinars
Helping you to identify the online influencers who matter to you...
By Daniel Ghinn
On-Demand | Webinars
CREATION.co will share their experience over the last 11 years of helping teams not only...
By Anni Neumann and Daniel Ghinn
10.08.2021 | Article
Pharma calls for urgent governance of online medical information
By Daniel Ghinn
On-Demand | Webinars
A decade after first introducing the world to DOLs, Anni and Daniel share their learnings
By Anni Neumann and Daniel Ghinn
13.07.2021 | Article
Public health strategy is communication strategy
By Daniel Ghinn
10.06.2021 | Article
The role of Digital Opinion Leaders is more important than ever
By Daniel Ghinn
09.03.2021 | Article
Understanding the evolving views of healthcare professionals before product launch
By Daniel Ghinn
08.03.2021 | Article
The route to market access can help shape a pharmaceutical company’s investment strategy
By Daniel Ghinn
27.11.2020 | Article
Define what’s most important in your particular DOL identification and profiling scenario
By Daniel Ghinn
28.10.2020 | Article
By Daniel Ghinn
21.08.2020 | Article
The rise of influencer marketing in healthcare
By Daniel Ghinn
23.04.2020 | Article
Pharma Strategy for virtual congress in 2020
By Daniel Ghinn
23.03.2020 | Article
Innovating to support your COVID-19 health communications response
By Daniel Ghinn
12.02.2020 | Article
Our enemy is fear, not #coronavirus
By Daniel Ghinn
25.11.2019 | Article
Dr. Allyson Ocean describes herself on Twitter as 'GI Medical Oncologist @nyphospital @meyer
By Daniel Ghinn
05.11.2019 | Article
There are signs that pharmaceutical companies are making progress with the digital resources
By Daniel Ghinn
12.09.2019 | Article
“The best advert for our NHS is our extraordinary staff who continue to be the envy of the
By Daniel Ghinn
01.07.2019 | Whitepaper
101 Ways to Transform Your Pharmaceutical Brand Strategy
By Daniel Ghinn
23.05.2019 | Article
US HCPs have tweeted 278M times, and they're not stopping
By Daniel Ghinn
20.05.2019 | Article
Pharmaceutical social media after Cambridge Analytica
By Daniel Ghinn
07.05.2019 | Article
HCPs in Pakistan are using public social media to talk to one another in a visible manner
By Daniel Ghinn
16.04.2019 | Article
Next week I will be speaking at the Pakistan Pharmaceutical Manufacturers Association
By Daniel Ghinn
05.03.2019 | Article
How artificial intelligence is empowering our knowledge workers and informing...
By Daniel Ghinn
06.09.2018 | Article
What do healthcare professionals call germline BRCA mutation?
By Daniel Ghinn
05.09.2018 | Article
SGLT2 inhibitors: an emerging option for cardiologists?
By Daniel Ghinn
26.07.2018 | Article
CAR-T cell therapy: what we learned from 4,000 healthcare professionals
By Daniel Ghinn
22.06.2018 | Article
his article I will explore healthcare professionals’ (HCPs’) perceptions of pharmaceutical
By Daniel Ghinn
23.05.2018 | Article
The report caused an immediate stir among the online community of healthcare professionals
By Daniel Ghinn
27.04.2018 | Article
WHAT ARE YOUR HOPES OR VISION FOR THE FUTURE OF HEALTHCARE ENGAGEMENT
By Daniel Ghinn
27.03.2018 | Article
the goal to “champion the importance of family medicine and to combat misinformation”
By Daniel Ghinn
12.01.2018 | Article
“Twitter is a much better source of budget analysis for NHS than any news outlet”
By Daniel Ghinn
12.12.2017 | Article
We live in an exciting time of opportunity for pharmaceutical business intelligence...
By Daniel Ghinn
02.10.2017 | Whitepaper
As the internet continues to thrive and grow, more and more healthcare professionals
By Daniel Ghinn
24.08.2017 | Article
Some years ago I spoke with an emergency medic who had twenty five years’ experience...
By Daniel Ghinn
02.08.2017 | Article
In June, NICE – the UK’s health spending policymaker – made a decision to recommend...
By Daniel Ghinn
29.06.2017 | Article
Twenty years ago, the Internet promised to change everything. While doctors were starting...
By Daniel Ghinn
25.04.2017 | Article
Three years ago, I told a story about healthcare professionals (HCPs) reaching out to NICE..
By Daniel Ghinn
09.03.2017 | Article
A study of conversations about Type 1 Diabetes taking place on public social media among...
By Daniel Ghinn
16.02.2017 | Article
Listening to healthcare professionals (HCPs) talking about medicines can provide...
By Daniel Ghinn
19.01.2017 | Whitepaper
Written by CEO Daniel Ghinn, originally printed in Innovations in Pharmaceutical Technology
By Daniel Ghinn
28.12.2016 | Article
The Patient Protection and Affordable Care Act, also known as the ‘Affordable Care Act’...
By Daniel Ghinn
06.12.2016 | Article
This year’s CREATION Christmas card features a few fun highlights from our data on...
By Daniel Ghinn
21.11.2016 | Article
Following on from our article series, 7 metrics to find your HCP Digital Opinion Leaders...
By Daniel Ghinn
16.11.2016 | Article
This week I took part in a call with a group of international client colleagues, in which...
By Daniel Ghinn
27.10.2016 | Article
In the first part of this 2-part series, I presented three essential metrics to consider...
By Daniel Ghinn
24.10.2016 | Article
Since the launch of CREATION Pinpoint in 2013, we have been refining our methodologies...
By Daniel Ghinn
19.10.2016 | Article
Heather Bresch, CEO of pharmaceutical company Mylan, appeared before the US government’s...
By Daniel Ghinn
24.09.2016 | Article
Twitter for Absolute Beginners: 5 steps to get started
By Daniel Ghinn and Natalie Verghese
09.08.2016 | Article
In my last article for this column, I looked at how doctors were talking about the EU...
By Daniel Ghinn
21.06.2016 | Article
This month marks one year since lab tests in Brazil confirmed that the mosquito-borne...
By Daniel Ghinn
21.06.2016 | Article
Two-thirds of UK healthcare professionals (HCPs) who talk about the NHS in relation to...
By Daniel Ghinn
26.01.2016 | Article
Experience tells us that we deliver the best outcome for our clients when we blend our...
By Daniel Ghinn
13.11.2015 | Article
In January, some members of Creation Healthcare’s team will be travelling to Ukraine for...
By Daniel Ghinn
19.10.2015 | Article
In the first of this two-part series I shared ten examples of Tweet chats that are...
By Daniel Ghinn
18.10.2015 | Article
The past few of years have seen healthcare companies increasingly take to Twitter to host...
By Daniel Ghinn
12.09.2015 | Article
By conventional measures of social media success, Ahava Emuna Lange is not a social media...
By Daniel Ghinn
26.06.2015 | Article
At Health 2.0 conference in Barcelona last month, I presented a brand new way of analysin...
By Daniel Ghinn
25.06.2015 | Article
Among the examples of innovation in pharmaceutical company engagement I have profiled...
By Daniel Ghinn
16.06.2015 | Article
I presented some of CREATION's latest research on UK healthcare professionals' use of...
By Daniel Ghinn
29.05.2015 | Article
On HCPDOLs.com we have been documenting the rise in healthcare professionals’ use of...
By Daniel Ghinn
29.05.2015 | Article
For many years, the pharmaceutical industry has been crying out for improved guidance on...
By Daniel Ghinn
18.05.2015 | Article
This week at Health2.0 Conference in Barcelona (#health2eu) I will unveil the Creation...
By Daniel Ghinn
10.04.2015 | Article
We are so honoured that Creation Pinpoint, our healthcare professional insights service...
By Daniel Ghinn
16.03.2015 | Article
“Ask questions. Get answers. Connect with others like you”, reads HealthUnlocked’s...
By Daniel Ghinn
19.02.2015 | Article
Greg Matthews over at W2O Group has just posted an excellent analysis of the role of...
By Daniel Ghinn
17.02.2015 | Article
In November 2014 the first group of UK NHS staff set off for Sierra Leone to treat victim...
By Daniel Ghinn
13.02.2015 | Article
Over the past few weeks, pressure has been placed on pharmaceutical companies to reduce...
By Daniel Ghinn
05.02.2015 | Article
Pfizer breaks new ground in social media with ‘Get Old’ campaign
By Daniel Ghinn
15.01.2015 | Article
2014 has been an incredible year for social media in healthcare. Consumers and patients...
By Daniel Ghinn
27.11.2014 | Article
The UK NHS has unveiled plans that promise to give every patient in the UK digital access...
By Daniel Ghinn
27.11.2014 | Article
Oncology Nurse Advisor has just published the results of its Social Media Survey...
By Daniel Ghinn
03.10.2014 | Article
As a pharmaceutical brand manager, if you could hear what your customers are asking...
By Daniel Ghinn
19.09.2014 | Article
Five ways to analyse big data to help inform pharma strategy
By Daniel Ghinn
09.09.2014 | Article
Earlier this year I was with Matthew Holt, the founder and orchestrator of Health2.0...
By Daniel Ghinn
04.09.2014 | Article
This week Creation Healthcare's Chief Innovation Officer, Paul Grant, is at Stanford...
By Daniel Ghinn
30.08.2014 | Article
By 2020, the US will face a shortage of 800,000 nurses, according to statistics quoted by...
By Daniel Ghinn
31.07.2014 | Article
In June this year, the US FDA issued draft guidance for healthcare companies on how to...
By Daniel Ghinn
10.07.2014 | Article
The story of emergency room nurse Katie Duke being fired from Manhattan's New York ...
By Daniel Ghinn
23.06.2014 | Article
On 19th March 2014, NICE, the National Institute for Health and Care Excellence which...
By Daniel Ghinn
23.06.2014 | Article
I recently presented a webinar entitled 'Digital Opinion Leaders in Diabetes...
By Daniel Ghinn
14.05.2014 | Article
Two years ago, I wrote an introduction Pinterest for pharmaceutical companies...
By Daniel Ghinn
02.05.2014 | Article
If you could learn anything at all about diabetes from what doctors say all over the world..
By Daniel Ghinn
16.04.2014 | Article
Listening to what doctors say on public social media is useful for companies who want to...
By Daniel Ghinn
07.04.2014 | Article
Healthcare professionals are increasingly using social media sites like podcasts, blogs...
By Daniel Ghinn
04.04.2014 | Article
It’s been a big week for Creation Pinpoint with the launch of our movie on healthcare....
By Daniel Ghinn
04.04.2014 | Article
“There’s a tension between opportunity and risk”, says Simon Quayle, Director of Digital...
By Daniel Ghinn
02.04.2014 | Article
This is Creation Pinpoint, The Movie: it’s everything you could want to know about Creation
By Daniel Ghinn
20.03.2014 | Article
When we launched Creation Pinpoint, the first and only tool for studying conversations...
By Daniel Ghinn
19.02.2014 | Article
At the end of last year I compiled a list of my top-ten 'firsts' for pharmaceutical...
By Daniel Ghinn
31.01.2014 | Article
Later this month I'm co-presenting a webinar on UK HCP conversations about oncology and...
By Daniel Ghinn
31.01.2014 | Article
In a new study conducted using Creation Pinpoint*, thousands of online conversations...
By Daniel Ghinn
04.01.2014 | Article
As 2013 draws to a close, I have put together a list of my top-ten favourite pharma social..
By Daniel Ghinn
19.11.2013 | Article
Professor Andrew McIvor is one of a new breed of emerging 'Digital Opinion Leaders'...
By Daniel Ghinn
06.11.2013 | Article
Later this month, I’ll be at Health 2.0 Europe Conference in London, along with hundreds...
By Daniel Ghinn
01.11.2013 | Article
After a long research and judging process, the wait is finally over and I am delighted...
By Daniel Ghinn
04.10.2013 | Article
Professor Andrew McIvor is one of a new breed of emerging ‘Digital Opinion Leaders’,...
By Daniel Ghinn