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Meet the Author

Katie Kennedy

Katie has a background working within health organisations and continues to champion the work we do at CREATION.co amongst our current and future clients.

When not at work Katie enjoys being a mother to her two little girls, a dog, a cat, and a tortoise.

Articles by Katie Kennedy

22.03.2022 | Article

14 ways pharma can engage HCP Digital Opinion Leaders

How to engage your HCP Digital Opinion Leaders

By Katie Kennedy

30.06.2021 | Article

Examples of positive change in pharma due to COVID-19

COVID-19 has changed the education level about vaccines in general.

By Katie Kennedy

female doctor using mobile phone

14.04.2021 | Article

Add value to engage effectively with your Digital Opinion Leaders

identify where, and how, a Digital Opinion Leader is influential online...

By Katie Kennedy

29.03.2021 | Article

The difference between DOLs and KOLs and why it matters to pharma

Key Opinion Leaders vs Digital Opinion Leaders

By Katie Kennedy

06.01.2021 | Article

If you already have a healthcare social listening tool why implement another…

Creation Pinpoint, a niche social media monitoring tool for pharmaceutical companies

By Katie Kennedy

17.11.2020 | Article

4 reasons to use social media listening in your HCP market research

Healthcare professionals conversations online provide insights that enhance market research

By Katie Kennedy

Business as usual for HCP social intelligence

17.05.2019 | Article

Business as usual for HCP social intelligence

As the number of pharmaceutical brands involved in healthcare professional (HCP)

By Katie Kennedy

User research informs education website

26.07.2017 | Article

Learn how HCP social media market research can help you

Social media market research has become an important asset in helping pharmaceutical...

By Katie Kennedy

PERSPECTIVA DEL MERCADO LOCAL PARA LOGRAR UN MESAJE FARMACÉUTICO EFICAZ

26.07.2017 | Article

PERSPECTIVA DEL MERCADO LOCAL PARA LOGRAR UN MESAJE FARMACÉUTICO EFICAZ

Nuestros clientes a menudo nos preguntan cuáles son las similitudes o diferencias que...

By Katie Kennedy

4 differences between traditional and social media pharmaceutical market research

20.07.2017 | Article

4 differences between traditional and social media pharmaceutical market research

Traditional market research still has a very important part to play but alternative market..

By Katie Kennedy

03.07.2017 | Article

Una endocrinóloga, una enfermera y un pediatra: los TOP 3 profesionales de…

CREATION se especializa en estudiar los profesionales de salud en todas partes del mundo...

By Katie Kennedy

22.05.2017 | Article

Our top 8 articles on identifying HCP digital opinion leaders

One aspect of our work that really peaks the interest of our clients is being able to...

By Katie Kennedy

Healthcare professionals discuss type 2 diabetes on social media

27.04.2017 | Article

Healthcare professionals discuss type 2 diabetes on social media

According to Diabetes UK 4.5 million people in the UK have diabetes with 90% being type 2...

By Katie Kennedy

11.04.2017 | Article

An endocrinologist, nurse and paediatrician: the top 3 Spanish HCPs in type…

CREATION specialises in studying healthcare professionals (HCPs) on social media...

By Katie Kennedy

User research informs education website

01.03.2017 | Article

An HCP Digital Opinion Leader in Diabetes

Have you ever wanted to know which healthcare professionals are leading online...

By Katie Kennedy

Top 12 HCP market research questions we answer

14.12.2016 | Article

Top 12 HCP market research questions we answer

At CREATION a number of our clients come from market research and customer insights roles...

By Katie Kennedy

An example of an HCP digital opinion leader

06.12.2016 | Article

An example of an HCP digital opinion leader

When profiling healthcare professional digital opinion leaders (those who are leading...

By Katie Kennedy

Top 10 questions we are asked the most

15.11.2016 | Article

Top 10 questions we are asked the most

One part of our work at CREATION is helping our clients understand which healthcare...

By Katie Kennedy

Are your HCP digital opinion leaders in non-traditional roles?

03.11.2016 | Article

Are your HCP digital opinion leaders in non-traditional roles?

Healthcare professional digital opinion leaders (DOLs) are healthcare professionals...

By Katie Kennedy

29.02.2016 | Article

HCPs In Public Social Media

As the digital age has transformed the way people and organizations communicate, bringing...

By Katie Kennedy

How many of your Key Opinion Leaders are also Digital Opinion Leaders?

16.02.2016 | Article

How many of your Key Opinion Leaders are also Digital Opinion Leaders?

For many Pharma brands there is a new research need to understand more about the digital...

By Katie Kennedy

7 Ways to Use HCP Online Market Research for a Drug Launch

18.04.2015 | Article

7 Ways to Use HCP Online Market Research for a Drug Launch

One of the ways in which Creation Pinpoint is being used by our pharma clients is prior...

By Katie Kennedy

7 Ways to Use HCP Online Market Research for a Drug Launch

13.04.2015 | Article

Does automated sentiment analysis work for studying healthcare conversation?

One of the technologies sometimes described as a key feature among social media listening...

By Katie Kennedy

13.04.2015 | Article

Creation Healthcare announced as Medicine X | Symplur research challenge semi-finalists

All of the team at Creation Healthcare is delighted with the news that our submission for...

By Katie Kennedy

Discover how to support nurses using online market research

03.03.2015 | Article

Discover how to support nurses using online market research

Over the last few years we have seen some great examples of pharmaceutical companies...

By Katie Kennedy

7 Ways to Use HCP Online Market Research for a Drug Launch

02.03.2015 | Article

How pharmaceutical companies engage nurses online

With nurses being among the most digitally engaged healthcare professionals on social...

By Katie Kennedy

26.02.2015 | Article

How nurses use social media professionally

Through our online healthcare professional (HCP) market research studies at CREATION.co...

By Katie Kennedy

16.02.2015 | Article

Online market research shows healthcare professionals’ response to NICE diabetes guidelines

At the start of the year NICE issued four pieces of draft guidance for diabetes. We used...

By Katie Kennedy

28.01.2015 | Article

Up-to-the-minute insights on your healthcare brands through ongoing monitoring

Up-to-the-minute insights on your healthcare brands through ongoing monitoring

By Katie Kennedy

User research informs education website

12.01.2015 | Article

New strategies for answering healthcare professionals questions on social media

If you want to be a brand or company that is engaged with the healthcare professional...

By Katie Kennedy

06.01.2015 | Article

How many of your Key Opinion Leaders are also Digital Opinion Leaders?

A common question we are asked by brand or product managers is,  “are my KOLs online...

By Katie Kennedy

27.10.2014 | Article

Use social media insights to locate healthcare professional customers

Over the last few years we have seen the pharmaceutical industry cautiously embracing social

By Katie Kennedy

07.10.2014 | Article

Social media market research prevents loss of market share to competitors

For pharma and healthcare companies there are important times during your product’s...

By Katie Kennedy

05.09.2014 | Article

Trends in HCP social media usage and how pharma is responding to…

One of the trends in HCP social media usage over the last few years has been healthcare...

By Katie Kennedy

11.08.2014 | Article

Creation Healthcare’s CEO Daniel Ghinn makes PharmaVoice top 100 entrepreneurs list

I am proud to say that our very own CEO Daniel Ghinn was recently announced as one of the...

By Katie Kennedy

07.08.2014 | Article

Thinking about a social media strategy for your pharma brand? Do your…

We all know that, as a heavily regulated industry, it has not been easy for pharma...

By Katie Kennedy

18.07.2014 | Article

Why ongoing HCP social media monitoring can avert disaster for your brand

HCP social media monitoring is like having permanent access to a market research focus...

By Katie Kennedy

16.05.2014 | Article

Creation Pinpoint partners with Doctors 2.0 & You

We are pleased to announce our forth-coming partnership with the Doctors 2.0 & You...

By Katie Kennedy

13.05.2014 | Article

What market research professionals need to know about Creation Pinpoint

Creation Pinpoint is a relatively new service for pharma market research professionals...

By Katie Kennedy

25.04.2014 | Article

How can you isolate the voice of the healthcare professional on public…

Being able to only access the thoughts and opinions of the healthcare professional on...

By Katie Kennedy

16.04.2014 | Article

Pharma, why listen to what doctors are saying on public social media?

Listening to what doctors say on public social media is useful for companies who want...

By Katie Kennedy

10.04.2014 | Article

Social media crucial to the work of healthcare professionals

Healthcare professionals are increasingly using social media sites like podcasts, blogs...

By Katie Kennedy

19.02.2014 | Article

Using social media monitoring in your market research

I recently attended a conference on social media in the pharmaceutical industry and heard...

By Katie Kennedy

12.02.2014 | Article

How healthcare professionals are discussing non small cell lung cancer on public…

We recently used Creation Pinpoint to do a study into how doctors are talking about non...

By Katie Kennedy

30.01.2014 | Article

Identify potential Digital Opinion Leaders who are currently offline

It is important to remember that there are still a number of HCPs who are not yet...

By Katie Kennedy

User research informs education website

15.01.2014 | Article

What HCPs Say Online About NSCLC: Free eBook

Creation Healthcare undertook a 12-month historic study into healthcare professional...

By Katie Kennedy

07.01.2014 | Article

10 ways to activate HCP digital opinion leaders – Part 3

Happy new year to everyone and wishing you all a great start to 2014. I’m starting my...

By Katie Kennedy

12.12.2013 | Article

10 ways to activate HCP digital opinion leaders – part 2

Once you have identified who your online healthcare professional digital opinion leaders...

By Katie Kennedy

05.12.2013 | Article

10 ways to activate HCP digital opinion leaders – part1

With the growth in the number of HCPs collaborating via social media channels pharma are...

By Katie Kennedy

11.11.2013 | Article

What HCPs are saying about Roche’s drug Gazyva?

The FDA recently approved Roche's new drug Gazyva for the treatment of patients suffering...

By Katie Kennedy

08.11.2013 | Article

4 drivers for HCP engagement on public social media

Over the last few years we have seen an increase in conversation on public social media...

By Katie Kennedy

17.07.2013 | Article

9 things pharma can do better with social media monitoring

Some of the people I have been speaking to in pharma over the last few months know that...

By Katie Kennedy

06.06.2013 | Article

Social Media Monitoring in Market Research

In the digital age, traditional market research is still an important tool in gaining...

By Katie Kennedy